cute

Japan’s new, cuter boob shirt turns your breasts into literal sweater kittens

Just about a month ago, the Japanese Internet got all aflutter over something that’s been coined the “low-cut turtleneck.” If those two terms sound contradictory to you, perhaps you’ll find the term we used, “boob shirt,” to be more descriptive.

But fashion trends don’t last forever, and it seems some designers are already moving on from the original design. While the initial boob shirt provided a window for the top of the bust to peek out of, the newest version spruces up a woman’s breasts by combining it with the other thing the Internet can’t seem to get enough of: cute kitty cats.

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Cardcaptor Sakura shoes have captured our attention with their stylish nod to the anime classic

Cardcaptor Sakura is in the midst of a revival right now. We’re not sure what’s sparked the renewed interest in creative team Clamp’s magical girl franchise, as we’re still a year away from the manga’s 20th anniversary, and three years from that mark for its anime adaptation.

Still, plucky elementary school student and protagonist Sakura Kinomoto seems to be popping up more and more these days. A recent poll of anime fans named Cardcaptor Sakura the series they most want rerun on TV, and just last month we saw the release of a collection of cosmetics based on it. Now, in the latest round of new goodies, you can pair your manga makeup with some cute and stylish Cardcaptor Sakura shoes.

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Hamster, you may be angry, but we just can’t take you seriously

Cleaning is not a fun task, but it’s not so bad if someone else does it for you, right? One little fluff-ball of a hamster does not agree. When Mochitaro’s owner opened his cage to give it a little scrubbing, Mochitaro was in despair.

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“100 Sizzling Japanese Maids in Action” video is less sexy yet more awesome than it sounds

Japan has a long-standing and highly publicized infatuation with maid outfits. As such, it’s really not much of a surprise that you can find a video on YouTube that bears the English title 100 Sizzling Japanese Maids in Action.

The 100-second video isn’t a contribution to Japan’s highly specialized pornography industry though. Rather, it’s an ad for something altogether less prurient, as its true theme isn’t so much “hot girls” as “hotcakes.” It is, nevertheless, extremely compelling viewing.

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Playing ‘League of Legends’ is way harder with your cat around【Video】

Three things about cats that everyone knows: they are super cute, incredibly contrary, and love to play League of Legends.

Er… Nope, we didn’t know about that last one either! But as this video of a kitty in South Korea fighting with his owner for screen time shows us, there may be (adorable) downsides to cat ownership we’d never even considered. It turns out, some cats love touchscreen games as much as humans do!

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How do Japanese cats stay warm and accessorize during winter? With tail scarves, of course!

Though spring is only a few months away, Tokyo is still downright cold these days. Of course, if you’re from a colder climate, you probably annoy your friends by running around in shorts asking why they’re shivering, but for many people here, it’s still pretty cold. Whether it’s the sea breeze zipping through the streets or some sort of reverse heat island effect, we’re not sure, but it is enough to make mornings downright brutal.

And people aren’t the only ones cursing the cold–our furry feline friends are none too fond of winter either! But unlike humans, they come with built-in scarves. Check out some of Japan’s cutest cats wrapping themselves up nice and warm with their tails.

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Some snuggly bunnies to warm your heart and soul this winter【Video】

As much as I hate being cold, I love the wintertime. There’s nothing better than coming home after being out on a blustery day to sit down under the kotatsu (those wonderful creations – low, Japanese tables fitted with a blanket and a heater underneath) and curl up with mounds of blankets and a hot cup of tea.

While rabbits can’t really curl up under a kotatsu with a cup of tea (though I’m sure they would if they were offered!), they certainly have their own way of weathering the winter chill, and these particular bunnies at a park in Japan’s Kanagawa Prefecture are warming the hearts of park-goers in the process.

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Cat-filled Tokyo office creates the purr-fect working environment

When you live in a cramped city like Tokyo, owning a pet is a luxury many people cannot afford. Apartments usually come with strict no-pets policies, and the only way Tokyo dwellers have been able to get their pet-fix is by visiting cat cafes. Sure, it’s nice to sip on a delicious drink while petting a purring kitty, but you can’t stay there forever. What are you supposed to do during those other, horrible cat-less hours of the day?

One company in Japan has come up with a solution. They’re bringing the soothing cat cafe experience to the office by filling their workplace with adorable cats.

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Nope, these aren’t cat-shape lights…

From afar, it seems like this building in Japan has given its lobby’s floor lights a fancy new makeover by adding cat statues to them. On closer inspection, however, we can see that these are actually real cats that have decided to position themselves right on top of the light sources and are being illuminated like heavenly beings.

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Can Maru fit into the tiny box? He certainly thinks he can… 【Video】

Feline YouTube star Maru brings the cute again in this new video titled “Maru never gives up”. It’s as simple as the description states: “Maru believes that he can get into all boxes. And Maru never gives up.” Join us after the jump for the full video and a breakdown of this chunky little neko‘s antics.

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Five reasons why Shiba Inu are the absolute best

Shiba Inu are adorable, and over the years we here at RocketNew24 have brought you stacks of articles filled with photos to prove just how darn cute they are.

But why exactly are we so drawn to this loveable breed of dog? Recently the Japanese information compilation site Naver Matome put up a collection of tweets, dividing up the reasons people so adore Shiba inu into five different categories. Below you can read their incredibly rigorous scientific methodology, so you can see for yourself if you come to the same kawaii conclusions that they did (spoiler: Yes. Yes, you will).

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It’s the year of the sheep-dog! Introducing new clothes for your dog’s wardrobe

We have bid farewell to the year of the horse, and welcomed in the Year of the Sheep. New Year’s decorations, greeting cards, and the like are all adorned with more sweet, fluffy little lambs than you could shake one of their tails at. It almost makes you want to get an adorable little baby fleecey bundle for your own. I mean, sheep are allowed in apartments, right? Right!?

Or maybe it would just be easier to transform your dog into a sheep for the New Year instead!

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Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on

It’s already kind of old news that one of gaming’s few potentially transgender characters has been hiding in plain sight since the late ’80s in the form of the adorable and misunderstood Mario villain, Birdo.

But that hasn’t stopped the Internet from debating all kinds of aspects about the character’s gender identity, from whether the whole “boy who thinks he’s a girl” thing is Mario canon or whether the character is pre- or post-op. While the Western web was shocked by this stunning news a while back, it seemed Japan was politely giving poor Birdo her privacy and staying out of it, until a recent Twitter post…

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The pets of Japan wish you a happy new year (some are happier about it than others)【Photos】

Just like how families in the west put lights on their homes and ornaments on trees for Christmas, Japan has its own traditional decorations for New Year’s. One of the most common is kagami mochi, a stack of two or three rice cakes topped with a mikan or daidai, both orange-like citrus fruits.

No one’s exactly sure why it’s called kagami mochi though, since even though the name literally means “mirror rice cake,” there’s no mirror included in the display. As a matter of fact, in the minds of some animal lovers in Japan, the design options for kagami mochi are wide open, as shown by this collection of photos where adorable pets take the place of the rice cakes.

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Gorgeous snow-white cat is effortlessly adorable as he keeps warm this winter【Monday Kickstart】

Happy Monday, dear RocketNews24 readers! Here in Japan it’s been an especially gloomy Monday as it’s the first day back to work after the all too short New Year’s break. But there’s nothing like taking a sneaky peek at a few cute cat pictures on your phone during the morning meeting or lecture to get you feeling a little less blue, so here you go.

This snow-white kitty is cute enough as it is, but what does he do when his owner flips the switch on the heated rug beneath him?

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If you’re happy and you know it… do the Heart Dance! Korea’s new cutesy trend steals hearts

In 2013, the Gwiyomi Song (or Kiyomi Song), a Korean song with cutesy gestures, started a Gwiyomi craze that saw Korean netizens uploading videos of themselves dancing to the catchy cutie tune. The song went on to become an internet meme and eventually went viral in several parts of Asia. Don’t worry if you’ve never heard of it, because the trend has since died down and a new wave is coming!

Slated to be the successor of the viral hit, the Heart Dance is the new cutesy trend that has been rapidly gaining popularity in Korea. If you like all things cute, prepare to have your heart stolen by this adorable little dance!

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“Hey! Look at me! Look at me!” This dog just wants to play 【Video】

And now for your daily dose of “awwww.” This Shiba, called Ichigo (Strawberry), just wants attention, but her owner is watching TV. I don’t think she can make herself anymore conspicuous, but she just can’t hold his attention. Poor puppy! Come over here, I’ll play with you!

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Kyaraben roundup! We take a look back at 2014’s best packed lunches 【Pics】

The Kyaraben trend is still going strong in Japan, and even though winter has prompted some to make the temporary switch to deco-nabe, the demand for adorable packed lunches shows no signs of abating. Today we’d like to take a look back over the best of the past year’s Kyaraben. What can we learn about 2014 in Japan from studying these perfect works of edible art?

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“Malaysian girl holding things” is our new favourite Instagram account 【Photos】

At first, we were more than a little confused by Min Chen‘s Instagram feed. This is a girl who got over 14,000 likes on a “Merry Christmas” snapshot, and we don’t even know anything about her. She’s not even famous per se, yet she has 117,000 followers and counting. There must be something that sets her apart from the rest. But what could it be…?

We put our thinking caps on, took a good long hard look at the photos, and – BOOM. That’s when we realised Malaysian beauty Min Chen totally has a niche thing going on. She is a girl who holds things.

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Pop-pom pigeons are topping Japan’s cute-o-meter this winter

Perhaps the (in)famous pigeon dating sim Hatoful Boyfriend has given the nation a soft spot for the feathered creatures, because Japanese people have been going crazy for cute pics of pigeons all fluffed up in the cold.

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