In our modern digital age, it can be somewhat jarring to see Japan clinging so doggedly to its analogue roots. Despite being considered by many to be the home of technology, Japan is also a place where the fax machine is still considered a vital piece of office equipment, flip-phones are holding their own against smartphones, and without actual, physical cash, it is sometimes impossible to make a payment in a store or restaurant.
Like so many people these days, on the rare occasion that I order food in, I’m far more inclined to reach for my laptop than my phone, and a kitchen drawer stuffed with fast food menus is now something that I associate only with my childhood and university days. Even so, I receive anywhere between 10 and 15 fast food delivery menus through my door each week living here in Tokyo, with Pizza Hut and pals feeling the need to constantly remind me of their existence by showing me brightly coloured pictures of their food and telling me that they’re just a phone call away.
And now, it would seem, McDonald’s Japan has joined the ranks of companies employing shifty-looking dudes on scooters to push junk mail through my mail slot.