
Despite it being the backbone of the country’s agricultural industry, rice consumption in Japan is on the decline.
While favourites like sushi and donburi continue to be enjoyed, increasingly few young Japanese sit down to a bowl of rice with their meal compared to even ten years ago, with more and more people are choosing bread and pasta instead, citing their convenience and “cooler” image.
In the past, both morning and evening meals in Japan were comprised of rice, a bowl of miso soup and fish, meat or vegetables. Lunch, too, often included rice or onigiri rice-balls. While the nation still continues to eat vast amounts of the stuff, and we’re in no danger of losing cute and creative bento packed lunches any time soon, it has been revealed that Japan now consumes more bread than it does rice, and that rice farming is in trouble.
In an effort to keep its rice industry alive, however, Japan Agriculture, along with a host of rice producers, have struck upon an idea that’s proving to be a big hit and putting a little cool back into the nations staple food.
Introducing: The Moé Rice Revolution!!!
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