drinks

Model Miranda Kerr is hungry for tonkatsu in her new Japanese commercial, but what’s she selling?

While a certain amount of God-given natural good looks are generally necessary to get your foot in the door of professional modeling, there’s a lot of hard work that goes into making a successful career out of it. Having your whole livelihood tied up in being physically attractive means sticking to beauty, diet, and fitness regimens, and we’re sure Miranda Kerr’s are stricter than most of ours.

Of course, Kerr is only human, and apparently she too feels the pull of a filling, fortifying meal of tonkatsu pork cutlet, as shown in this new Japanese commercial starring the Australian fashion icon. In a twist ending, though, the item Kerr’s pitching isn’t clothing, cosmetics, or even the delicious Japanese food she’s seen chowing down on.

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Drinkers’ paradise found at Tokyo restaurant-100 types of sake, all-you-can-drink, no time limit

A lot of bars and restaurants in Japan offer special deals where you can drink as much as you like for a certain amount of time, usually about two hours. The downside is these packages often don’t give you access to the full beverage menu. While beer and basic cocktails are generally included, if you’re in the mood for sake, you’re generally restricted to whatever the house brand is.

So we were excited when we heard about a new watering hole opening up in Tokyo’s Ikebukuro neighborhood that lets you pick from 100 different types of sake for its all-you-can-drink plan, and even better, there’s no time limit.

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Abashiri: Home of Japan’s Prison Museum, Prison Cafeteria, and Prison Beer

Hokkaido, Japan’s rural, northernmost island, has a wealth of tourist attractions. But while most travelers spend their time enjoying the natural beauty of the region’s mountains, forests, and oceans, visitors to the city of Abashiri often spend their time in a very different way.

That’s because in contrast to the sense of freedom Hokkaido’s wide-open vistas are so evocative of, Abashiri is home to the Abashiri Prison Museum. Aside from exhibits on the history of incarceration, the museum also has a cafeteria, where diners can eat a recreation of modern Japanese prison food, and even knock back a bottle of Abashiri Prison Stout beer.

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After a post-meal cup of green tea, now you can brush your teeth with some green tea toothpaste

After a nice dinner, it’s hard to top a cup of green tea. But as you sit there, sipping and digesting, it’s important to remember not to linger too long, because while a relaxing beverage is a pleasant way to close out the meal, you really should be brushing your teeth sooner rather than later after eating.

Thankfully, there’s now a way to satisfy both your love of green tea and your responsibilities to your pearly whites with a new toothpaste made from green tea.

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At last, the solution to a warm can of beer: A cup that chills its contents instantly

With all it does for us, it’s hard to find fault with beer. If you wanted to be nitpicky, though, you could point to the opinion held by many that its flavor rapidly worsens as the beverage gets warmer.

At the same time, most beer drinkers are averse to dilute their beer by tossing ice cubes into it. So what do you do when you’ve got a rogue can of beer you forgot to stick in the fridge or cooler? Simple, you pour it into this new cup that instantly chills any liquid inside of it.

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Sonic Hour series returns with new portable device to make your beer foamy no matter where you go

Remember Takara Tomy A.R.T.S’ punnily-named product, the Sonic Hour (“hour” sounds similar to awa, or “bubbles” in Japanese) that we introduced you to two years ago? That device created a foamy head on a glass of beer in seconds, making it the perfect present for any beer lover in Japan.

Those same beer lovers now have cause to rejoice again because this time around, the Sonic Hour is back with a handy new portable version! 

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Goku vs. Frieza! Dragon Ball Z’s heroes and villains star in epic dance-off/soda commercials

Action movie stars have often commented that performing fight scenes has more in common with dancing than actually trying to knock a dude out. So if live-action on-camera martial arts is all about rhythm, footwork, and cool poses, does that mean that anime’s bareknuckle fighters are also talented dancers?

That’s certainly the conclusion we’ve come to after watching these slick soda ads featuring the cast of Dragon Ball Z.

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Cherry blossom beer. Taste test. Need we say more?

After three months of cold weather, I’m ready for spring. Coincidentally, after a long week of work, I’m ready for a beer.

Lucky me, these two desires have dovetailed perfectly in the form of Kanagawa Prefecture microbrewer Sankt Gallen’s newest offering, made with the petals of the harbinger of Japanese spring, cherry blossoms. So strap on your drinking caps, because it’s time for the sakura beer taste test!

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Starbucks sakura series 2015: Caramel, chocolate and a flowery chiffon cake

With Valentine’s Day out of the way, and plum blossoms still in bloom, it’s time for early spring marketing to burst onto the scene in Japan. Leading the pack, as it does every year, is popular coffee chain Starbucks, with the nation’s other favourite flower, the cherry blossom, taking centre stage in their annual line-up of sakura menu items and merchandise.

This year, the humble cherry blossom meets caramel and chocolate in latte and Frappucino forms, and also finds itself in a beautiful pink and white chiffon cake. Curious to know what sakura tastes like when blended with such sweet partners? Join us as we bring you all the photos and flavours from our recent visit.

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Craft brewer releases beer made with cherry blossoms, just in time for sakura season

Japan’s cherry blossoms are beautiful enough to enjoy without any alcoholic accompaniments, but it’s a fact of life that for many people the drinks are the real draw of a sakura-viewing party. Yet while there’s definitely a certain charm to knocking back a few cold ones in the park with a group of good friends, it does seem like a waste to take the focus off the flowers, since they bloom for such a short time.

That doesn’t mean you need to slow down your drinking to maximize your appreciation of the cherry blossoms, though. It just means you’ll need to pick up a few bottles of this special beer that’s made with sakura petals.

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Awesome wooden Dragon Ball mugs let you knock back a soda like Goku (or a beer like Master Roshi)

Training to be the mightiest martial artist in the galaxy is thirsty work. But when you’re feeling parched after a hard day of kicking through solid rock and firing kamehameha energy blasts from your hands, doesn’t it seem just a bit below your station in life to drink from the same sort of glass as people who haven’t forged their bodies into a weapon on par with the finest blades of tempered steel?

The solution to that dilemma is one of these awesome wooden Dragon Ball mugs.

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Attack on sobriety! Attack on Titan teams up with plum wine maker for new anime alcohol

Along with its naked giants and high-flying fight scenes, anime and manga mega hit Attack on Titan is defined by its oppressively bleak atmosphere. Its world is one in which not only do rampaging monsters want to eat you, the ruling aristocracy is ready to kick you out of the walled city if you’re too big a drain on its resources.

Compelling as its story may be, after spending enough time in that setting, even fans of the series could find themselves needing a stiff drink. If so, they might want to reach for a glass of the soon-to-be-released Attack on Titan plum wine.

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Daiso wine, the super cheap vino from Japan’s largest chain of 100-yen stores 【Taste test】

If you’ve had the pleasure of shopping at Daiso, you know Japan’s biggest chain of 100-yen stores sells just about everything. An array of kitchenware, school and office supplies, and even basic articles of clothing such as underwear, neckties, and belts can all be yours for just 100 yen (US$0.84) each.

Daiso even sells food and beverages, with seasonings, snacks, and soft drinks lining the shelves. This is common knowledge among thrifty shoppers looking for a cheap place to stock up on snacks, but if you’re searching for something stiffer than a bottle of tea or cola, a trip to the convenience or liquor store is still in order, right?

Not necessarily, as we recently discovered that some Daiso branches now sell wine. As big of a surprise as that was, we were in for an even bigger one once we poured ourselves a glass, because it’s actually pretty good.

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Forget panty vending machines – BOGOF canned coffee is all the excitement we need!

If you’ve been to Japan or just watched Japanese movies and TV, you’re bound to have noticed that they have vending machines coming out the wazoo. Seriously, those things are everywhere! Head out to the deepest inaka (countryside) and you’re still bound to run across a random vending machine nestled in the greenery as though it’s been waiting its whole life just to slake your thirst. But with so many vending machines all over the place, drinks companies have had to get competitive, and reports from Twitter speak of a mythical machine that dispenses two for the price of one canned coffee! But just what sort of wizardry is this?

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Japanese man invites neighbor in for a few beers immediately after being shanked by him

A story out of Saitama Prefecture almost sounds like the script to a heartwarming movie. In an apartment house in Kawaguchi City, until a few days ago, two senior citizens were living next door to each other. The men shared a love of beer, and since they were both living alone, would even sometimes pass off their excess food to one another if they happened to buy too much at the grocery store.

Sure, 64-year-old Shingo Tsutsui didn’t like the noise his 70-year-old neighbor made walking around the hardwood floors of his thin-walled apartment, but that little bit of cantankerousness just adds to the Odd Couple-like appeal of the story, doesn’t it? Or at least it would, if Tsutsui had responded by contorting his face into comically frustrated expressions instead of what he actually did, which was to attack his neighbor with a kitchen knife.

As shocking as that is, though, it’s not nearly as unexpected as the victim’s reaction: inviting his attacker in to have a couple of beers together.

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Drinking sake just got more convenient with convenience store Family Mart’s new canned brews

Like with wine, there are variations in flavor between different types of Japanese sake. However, it can be kind of tough to pick up on the subtle differences unless you’re drinking them back to back. Unfortunately, it’s not unusual for prices for anything other than the house sake at restaurants to start at about 800 yen (US $6.75), so putting together your own sampling set can get pricey.

But if you’re looking for a budget-friendly way to dip you toes in the wide, wonderful world of sake, convenience store Family Mart is here to help, with its new lineup of affordably priced canned sake.

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Attention coffee lovers: The RocketNews24 Ultimate Café Fukuburuko Ranking 2015 is here!

It seems like we’ve been spending every spare moment we have snatching up fukubukuro, the lucky bag bundles that shoppers in Japan buy at New Year’s without knowing what’s inside. As a matter of fact, by the time we stopped and took count, we’d grabbed eight different fukubukuro from cafés near our office.

As a result, we’re pretty much stocked up on coffee for the next couple of weeks. Honestly, we’ve got so much we’d be happy to pour you a cup, if only the RocketNews24 offices had a visitors’ lounge. But since it doesn’t, instead, we’re going to give you the information you need to pick the best café lucky bag for yourself, as we present the RocketNews24 Ultimate Café Fukubukuro Ranking 2015.

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NSFW: Russian “beer” commercial leaves foreign male viewers amused, confused 【Video】

This Russian carbonated beverage commercial is definitely doing its job of making people want to buy their product, but it is also indirectly introducing an under-acknowledged Russian drink to other countries. It all works, however, due to its overly explicit publicity tactic.

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Pepsi reboots Japan’s Peach Boy with 3 action and monster-filled ads that’re 8 kinds of badass

The story of Momotaro is one of Japan’s oldest folktales, but a lot of its elements seem a little silly. For starters, the hero’s name translates as “Peach Boy.” His companions are a monkey, a dog, and a pheasant, who he wins over by giving them some sweet dumplings in exchange for their help against the story’s villains, who all have outie bellybuttons.

Goofy as these details may sound, though, the core of the tale is absolutely epic. A young hero who harnesses the power of wild beasts, then sails into the heart of demon territory to rumble with them on their island fortress? In a world where every literary and comic character is a candidate to become a darkly stylish action hero (heck, even Batman’s gritty reboot is getting its own gritty reboot), why hasn’t someone revamped Peach Boy into something closer to Peach Man?

Actually, someone already has, but you won’t find the new Momotaro in theatres, and while you might catch him flipping through the channels on TV, you can’t find his adventures scheduled in the program guide. That’s because this amazingly awesome version of Momortaro is actually a series of commercials from Pepsi.

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Japanese town axes milk from school lunches, debate likely to wage until cows come home

I’ve lost count of the number of Japanese people I’ve met who were disappointed to find out I don’t have what they consider quintessential American eating habits. The last time I had a steak was a year ago. I’m perfectly happy eating rice, and I love fish, since, you know, I grew up in California, which is a coastal state (same ocean as Japan has, too).

But there’s one stereotype I do conform with, and that’s how much I love milk, despite being a full-grown adult. Many Japanese people, on the other hand, associate the drink with their childhood, since it’s been served in elementary schools for decades.

One city in Niigata Prefecture, though, has decided it has no more tolerance for drinkable lactose, and starting this month, is removing milk from its school lunches.

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