In the name of the monthly moon! New series of Sailor Moon sanitary pads hits shelves in Japan

The earth has always enjoyed a special relationship with the moon. The month-long cycle of push-and-pull between the planet and its natural satellite means we calculate days in terms of lunar months and in Japan they even use the same kanji character (月) to mean both month and moon itself. Oh, and instead of seeing a man on the moon’s surface, they see a rabbit pounding rice.

So when it comes to ‘that time of the month’, the connection with lunar forces in Japan has given birth to an unusual collaboration between Sailor Moon warriors, with a girl called Usagi-chan, or rabbit, at the helm, and Elis sanitary pads. Fans are gushing over the adorable packaging and the chance to win free related merchandise!

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