energy drink

Anime cosplay models encourage us to try a new energy drink, we happily comply

Two of the simplest, most effective ways to craft a marketing campaign in Japan is to cram your promotions full of either anime characters or girls in bikinis. But what if you’re rolling out a particularly important product? Is there a way to make absolutely sure you grab the attention of potential customers?

Sure there is. All you have to do is double your efforts by combining the two eye-catching methods mentioned above by dressing up a bunch of spokesmodels in skimpy anime cosplay outfits, like when we spotted Lum from classic anime Urusei Yatsura passing out samples of a new energy drink.

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Red Bull 330ml PET bottles being pulled from store shelves due to sell-by date snafu

Launched just ten days ago at convenience stores nationwide, 330ml PET bottles of Red Bull are being pulled from store shelves. The reason, apparently, is the western style month-day-year sell-by date labeling used on the popular energy drink’s packaging.
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