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Evangelion

Original Evangelion Design Portfolio Gives us Ripped Robots, Smiling Shinji, and One Unbelievable Plot Divergence

8 hours ago by Casey Baseel
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The anime/merchandising franchise Evangelion is one of the few animated series, like One Piece or Gundam, to have achieved true cultural mainstream status in Japan. Even people who have never watched an episode of the TV series (or seen an installment of the movie, or read a chapter of the comic, or played one of the pachinko machine adaptations, or shaved with one of the Eva razors, or eaten one of the Eva burgers… like we said, franchise) can recognize its iconic characters and giant robots.

It wasn’t always like that, though. When Evangelion (or simply Eva, as its fans call it) began airing in 1995, its robot designs took some getting used to. Whereas most anime robots were inspired by a body builder’s physique, Eva’s machines had an almost gangly appearance, with lanky limbs, stooped posture, and what appeared to be tennis shoes. Their fragile look would turn out to be a perfect match for the psyches of their teenaged pilots, but things didn’t start out that way, as shown in Eva’s early planning portfolio. Read More

Evangelion Director Shocks the Anime World Without Making a Movie Where Everyone Turns Into Tang

May 12, 2013 by Casey Baseel
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With two feature films set to debut before the end of the year, you’d have thought Studio Ghibli grabbed as much media attention as possible. But the venerated anime production house managed to put itself even more squarely in the spotlight with the announcement regarding its upcoming feature film Kaze Tachinu, or The Wind Rises.

The film’s main character will not be voiced by a veteran voice actor. That in itself isn’t so surprising, considering Ghibli’s past casting of singers and Japanese drama stars, Takuya Kimura and Junichi Okada, for the heroes of its previous movies, Howl’s Moving Castle, Tales from Earthsea, and 2011’s From Up On Poppy Hill. Like them, the lead male voice actor for The Wind Rises is a famous member of the entertainment industry with hordes of fans. However, many of them don’t know what he sounds like, because the main character will be played by Evangelion director Hideaki Anno. Read More

Schick Brings us Limited Edition Evangelion Goods For Rei-zor Sharp Enjoyment

Apr 30, 2013 by Oona McGee
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It’s a good time to be an Eva fan in Japan right now. With Lotteria campaigns and Sega giveaways to coincide with the DVD and Blu-ray release of Evangelion 3.33, we’ve been running around town with some serious Eva fever. And the only cure… is more Eva!

Coming to the rescue is Schick, joining the tie-in celebrations with four different razor holder figurine sets, seven earphone jack accessories, and a chance to win an Eva clock. Plus, an animated interview with Gendo, to get his take on the razor series.

Apr 28, 2013 by Casey Baseel
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The most recent theatrical installment of the long-running anime series Evangelion was released on Blu-ray and DVD on April 24. While it’s official English title is Evangelion: 3.33 You Can (Not) Redo, the film has a completely different Japanese title, Evangelion Theatrical Version: Q. Because if there’s one thing creators Studio Gynax hate, it’s giving a definitive answer on anything related to their mega-hit franchise.

But if there’re two things Gynax hates, the second is passing up a merchandising opportunity for Eva (as the fans call it), which is where the Evangelion Q cheese burger comes in with its nine patties.

Did we mention we bought two? Read More

You Can (Not) Lose with Sega’s Newest Evangelion Promotion

Apr 25, 2013 by Casey Baseel
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The UFO catcher, also known in the West as the crane game, is a stalwart of Japanese arcades. The rules are simple: drop in your coin, then operate the mechanical claw to try to pick up your prize, whether it’s a stuffed Pikachu, giant box of Pocky, or a live prawn. No, we are not making that last one up. Of course, this is easier said than done. More often than not the prizes slip out of the claw’s grasp (especially the prawns).

In a way, the UFO catcher is the perfect metaphor for the long-running, psychologically heavy-hitting anime series Evangelion, known to fans simply as Eva. Like Eva’s protagonist Shinji with his giant robot, at first the technology seems fun and exciting. Then, following soul-crushing failure after failure, you find yourself void of the strength to go on, staring at the machine through your tears of frustration, finally understanding that a part of you has hated it all along, even as the realization sinks in that it may house the soul of your dead mother (OK, the last bit is strictly Eva).

But with a new Eva UFO catcher promotion, Sega is making sure no one has to go home empty-handed. Read More

DVD release of Evangelion: 3.33 Brings Us a Q Burger, a Spear of Longinus, and the Chance to Win a Life-Size Rei Doll

Apr 22, 2013 by Oona McGee
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April 24 is a special day for Evangelion fans, with the DVD and Blu-ray release of the 2012 movie Evangelion 3.0. To commemorate this exciting event, popular burger chain Lotteria is offering up a nine-level monster cheeseburger that cleverly plays on the “Q “ in the Japanese part of the home release title: Evangelion: New Movie Edition Q (Q sounds like kyuu, which is nine in Japanese) and the English part of the home release title: Evangelion 3.33 (3+3+3=9). Cheeky puns with buns! While the burger looks like something only Mr. Sato would eat nine of, the free present with purchase and the chance to win a 158cm-tall Rei doll has us very excited.

Mar 21, 2013 by Michelle
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Ita-goods have been gaining popularity amongst Japanese anime fans, starting with the itasha and continuing the painfully embarrassing rampage with the ita-in (painful stamp) and itasuit. This fad has now infiltrated nail salons, with the itanail: beautiful images of anime and manga characters painted on women’s fingernails.

The itanail is featured in Akihabara specialty nail salon, ita color’s [sic] yellow. The salon has been churning out some amazing nail designs featuring the likes of Sailor Moon, Evangelion, and many more.

Jan 8, 2013 by Philip Kendall
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Fukubukuro, lit. “lucky bag”, are a wonderful way for stores to shift merchandise at the start of the year, not unlike western stores’ New Year’s sales but with far more mystery and intrigue involved. Shoppers take a gamble when they purchase these gift bags as they are completely sealed and their contents unlisted, and they don’t always contain products that we desperately need, but fukubukuro usually contain items whose cash value far exceeds the bag’s asking price.

So when our reporter Kuzo heard that the fast food chain and home of 30-patty cheeseburgers Lotteria was offering up special collaborative Evangelion bags for just 2,000 yen each, he powered down his Wii U, stepped out into the sunlight and sprinted – well, sort of jogged while wheezing quietly – to his nearest store to grab one for himself.

Was it worth the US$22 purchase, or was Kuzo lumbered with a cooking-oil-scented bag of tat? Find out after the jump.

Nov 28, 2012 by Steven
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It’s been a little over a week since Evangelion 3.0: You Can (Not) Redo opened in theaters across Japan and the film has already grossed 2.8 billion yen (about US$34 million), making it the most successful film of the year domestically.

If you still can’t get enough Eva, Chinese artist Lu Yang has created a short tribute film for the celebrated animated series that involves high fashion, interpretive dance, and Chinese fire cupping.

True to the spirit of Evangelion, the film is artistic, bizarre, and slightly disturbing.

Nov 19, 2012 by Michelle
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Wish you could add even more Evangelion in your life?

Now your phone can tell the world you love Evangelion even when it’s turned off with these cubic zirconia home button stickers featuring Evangelion characters.

Nov 17, 2012 by Steven
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After three years of waiting and months of promotional tie-ins, Evangelion 3.0: You Can (Not) Redo finally debuted in theaters across Japan at midnight tonight.

To get fans pumped up for the long-awaited release (as if they weren’t enough already), Nippon Television Network aired both of the previous Rebuild of Evangelion movies over the past two Fridays— Evangelion 1.11: You Are (Not) Alone on November 9 and Evangelion 2.22: You Can (Not) Advance last night— and topped it off with a special treat by broadcasting the first six minutes and 36 seconds of Evangelion 3.0 after the ending credits of last night’s showing.

We are pleased to bring you those six minutes and 36 seconds, as well as the newly-released music video for Sakura Nagashi, the Evangelion 3.0 theme by Utada Hikaru, below.

Nov 3, 2012 by Steven
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Longtime readers of our site, or anyone who follows Japanese pop culture at all, has probably noticed that two of the country’s most heavily exploited media franchises are Evangelion and Hello Kitty.

In May, the inevitable finally happened when respective branding companies Groundworks and Sanrio teamed up to launch a line of crossover products to commemorate this fall’s release of the newest Evangelion movie, Evangelion: 3.0 You Can (Not) Redo.

Now, with the long-awaited film only a few weeks away, Japanese underwear maker 3RDWARE has joined the fray to outfit your First Child with adorable Eva x Hello Kitty boxer briefs.

Oct 28, 2012 by Master Blaster
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With weather having turned cold, our intrepid Hyper Cool Biz Gentlemen Mr. Sato and Mr. Tashiro can finally put away their mankinis and start to pig out again. It’s good timing seeing as Pizza Hut and Evangelion are joining promotional forces to give Eva fans a chance to win never before seen merchandise.

From now to 16 December, if you buy Pizza Hut’s new “Hut Onebox” pizza combo with chicken nuggets and fries you get a chance to win Evangelion goodies such as a cushion shaped like an entry plug.

※“Entry plug cushion” might sound disgusting to non-fans. An entry plug is the capsule that people control the giant Eva cyborgs in.

Follow our gentlemen as they excitedly order their pizzas like two kids in a… pizza and Evangelion shop. What will they win?

Oct 18, 2012 by Steven
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While most of us use YouTube to upload homemade productions and watch funny cat videos, much of Japan still turns to their domestic video sharing site, Nico Nico Douga.

Yet whereas YouTube sees content from users across the world, Nico Nico Douga has remained primarily an exclusive club for Japanese speakers since it began in 2006. An English language beta website, Niconico.com, was launched in early 2011, but failed to generate interest even among foreign users of the Japanese site, due in part to the separation of Japanese and English videos between two domains.

Perhaps realizing that they’ll never be able to attract a sizable userbase from YouTube, Nico Nico Douga has shifted its strategy away from encouraging original English content to making its Japanese content more accessible to English speakers, replacing the English website with an English interface for the Japanese domain, nicovideo.jp.

Oct 5, 2012 by Steven
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Japanese anime production studio Khara wants to make sure you’re excited for the upcoming Evangelion: 3.0 movie and they’re proving their sincerity by serving you the Third Angel Sachiel’s head on a platter.

Sep 18, 2012 by Steven
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Right up there with the NERV Android Phone, Team Evangelion Racing has to be one of the more badass Evangelion crossovers we’ve seen. It’s got sleek cars decked out in Eva colors, a team of race queens cosplaying in sexy plugsuit-inspired outfits, and an exclusive lineup of Eva racing apparel for you to throw your money at—what more could a fan ask for!

Sep 5, 2012 by Steven
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An image of a Colonel Sanders statue dressed up as Evangelion Unit-01 has been making the rounds on the Japanese internet…again.

Though the image above first popped up on the net over a year ago, its recent resurface makes a good opportunity to examine Japan’s fascination with dressing up the KFC mascot in further detail.

Check below for more pictures!

Aug 20, 2012 by Steven
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On August 15, Japanese convenience store chain Lawson launched a Evangelion tie-in campaign to promote the November release of the film Evangelion: 3.0 You Can (Not) Redo.

Like any other Japanese convenience store promotion, Lawson is selling a small collection of limited-edition Evangelion goods and snacks. Among them is a package of 2 “churro sticks” called “Rei Ayanami’s Spear of Longinus,” supposedly modeled after the iconic weapon.

Jul 26, 2012 by Steven
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Well Evangelion fans, the moment you’ve been waiting for all these years has finally arrived: you can now slide down the leg of a 18.5 meter (60ft) statue of Rei Ayanami.

Jul 19, 2012 by Master Blaster
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You may have read our previous report about how Japan’s top sword makers had been called upon to bring your favorite weapons from the hit anime series Neon Genesis Evangelion off the screen and into reality.

Well, the day has finally arrived as the Bizen Japanese Sword Museum has at long last opened their “Evangelion & Japanese Sword Exhibit” utilizing traditional sword making techniques to create swords of the future Evangelion universe.