When I stop and think about it, I’ve actually got a couple of things in common in Shinji, the protagonist of hit anime Evangelion. We both live in Kanagawa Prefecture. In our teen years, we were both entrusted by our fathers with pieces of fantastic machinery (although Shinji’s Eva Unit 01 combat robot is more technologically advanced than the Mazda I drove through my student years). And for both of us, our mental images of said fathers are strongly linked with their facial hair.
But while I’ve never seen my dad entirely clean-shaven, Shinji’s old man, Gendo, occasionally gets rid of his signature Abe Lincoln beard as part of his sporadic spokesman role for razor manufacturer Schick. He’s once again answered the U.S.-based company’s call, and as part of his anime’s latest endorsement deal, the stoically mad scientist is appearing in a new animated ad and giving away some cool Evangelion goodies, including a motorized razor stand shaped like the mecha his son pilots.