This store’s attempt at encouraging students preparing for entrance exams creeps us out

Ah, it’s almost that time of the year again: the dreaded high school entrance examination season. In Japan, high school and college entrance exams, held in early March before the start of the new school year in April, are the bane of every student’s existence. To get into a top-notch school or university, students need to pass a grueling entrance examination, for which they will study months on end until they essentially become zombie slaves with no social lives.

However, Sofmap, a retailer of new and used electronics in Tokyo’s Akihabara district, is apparently using a different tactic to cheer on stressed-out students before their exams. The following twee, which shows a rather inappropriate sign found in the store, almost makes us question the sanity of the store’s employees.

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China turns to tech to curtail cheating on tests, employs fingerprint scanners and metal detectors nationwide

In China this year, 7 June was the day prospective tertiary education hopefuls sat down to take the national university entrance examination. It’s a high stakes affair that has a great impact on each young person’s future.

Given the pressure these students and their family face there’s no question some will resort to cheating to get through. This year alone 9,120,000 people will take the exam. Considering those numbers, even if the cheating rate is only 0.1 percent, there is still a serious problem.

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