face masks

Cute cat culture goes too far with Japan’s freaky new kitty skin care masks

No heartwarming anime-style artwork here, as these masks make the wearer look like a very large, very real cat.

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This new beauty “hack” from China might make you a bit squeamish…if it’s real

You’re going to look ridiculous, but that didn’t stop these ladies on the subway. But we wonder who gave them the idea…

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Breaking research from Japan: wearing a pink face mask makes you more attractive

In Japan, it’s quite a common sight to see people walking around or going to work wearing surgical masks. The reason is so they don’t spread germs to others, or potentially catch others’ germs, and they’re all over the place this time of year when people tend to get colds.

However there’s another reason you might see women wearing a surgical mask: research from Hokkaido University says that wearing a mask makes a woman appear significantly more attractive. And if they’re wearing a pink mask, then they basically turn into a supermodel.

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Turn into Hello Kitty with these adorable face masks!

In celebration of Hello Kitty’s 40th birthday, a set of Hello Kitty face masks has been released. Turning you into your favorite feline while moisturizing your skin all at the same time, we foresee these masks being a big hit with Hello Kitty’s large female following all over the world.

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Why do Japanese people wear surgical masks? Part 2: Men’s edition

We recently ran down a number of reasons why so many people in Japan will strap on a surgical mask even if they aren’t feeling sick. One of the most common reasons is that for women, slipping on a mask is less of a hassle then carefully applying makeup, but the cultural phenomena of perfectly healthy Japanese wearing masks isn’t strictly a female thing.

Today, we present the testosterone-packed follow-up to our previous report, as we explore why healthy Japanese men wear masks.

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