Remember back in the day when all of your older relatives and the kids you knew from school but never speak to any more would send you invites to play Farmville? Remember how seeing a new notification on your Facebook toolbar that just turned out to be yet another invitation to play f’$%ng Farmville would fill you with impotent rage?
Well think about how different your reaction might have been if your “friends” hadn’t been backhandedly asking you to help them raise their not-actually-existent virtual ducks and cabbages, but were in fact asking you to help them put real, actual food in their mouths.
One Japanese startup, Telefarm, is hoping that the future is online games that reward players for good performance with actual products delivered to their door. And they’ve been running a farming simulator prototype for a little over a year now to test that model’s feasibility.