fashion

Evangelion couple rings let you tell your sweetheart you love him or her like Shinji loves Kaworu

The Japanese fashion world doesn’t hold any stigmas against guys who enthusiastically accessorize. As such, it’s not uncommon for couples to buy what’re called “pair accessories,” usually rings or necklaces with similar designs, meant to evoke a sense of closeness even when the two lovers are apart.

Considering the recent boom in anime-inspired fashion and accessories, it’s not such a big shock that one jewelry maker has created a set of pair rings based on Evangelion, one of the most popular franchises in the history of Japanese animation. Nor is it surprising that the designers chose to model the rings after two characters who, even if they don’t directly show such feelings, are considered by many fans to be sweet on each other.

What is getting attention, though, is that the two character, Shinji and Kaworu, are both guys.

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Funny Dachshunds and gyoza dresses – Korean retailer’s unique item names tickle our funny bone

I love shopping online; nothing beats shopping at a mega sale sans the crazy crowds and long queues. In fact, I’ve gotten so accustomed to shopping for clothes, accessories, appliances and even manga online, these days when I step into an actual store I feel kind of lost and confused.

Having purchased from various online retailers based across the globe, I think I’ve had my fair share of browsing through all sorts of web stores, yet none of them managed to crack me up like this Korean online shop I stumbled upon a couple of days ago. Think along the lines of kidney bean shoes and dresses with gyoza necklines. Sounds ridiculous, but it’ll all make sense when you see the pictures after the break!

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Cost Performance Specialist Sato shows us how to get high fashion at low, low prices

Like much of the world, Japan is home to dozens of fashion brands like Uniqlo, GAP, and H&M, which offer high-quality clothes at low prices. It has come to the point that some refer to Uniqlo items as the “nation’s uniform” because of their ubiquity.

With all these big-name retailers saturating the market with their similar brands, how is a true individual supposed to express themselves? Of course there are one-of-a-kind boutiques, but those are way out of the average guy’s price range.

This is where our resident money expert Mr. Sato comes in. He’s known as “Cost Performer Sato,” or as he prefers “Cospa Sato,” because it’s a far more efficient name. He’s here to teach us about a secret shop which can be found in any one of your neighbourhoods and offers unique fashions at highly affordable prices, and look fabulous while doing so.

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Disney Store is all grown up with new branch designed for adult women opening in Tokyo

Disney enjoys broad popularity with Japanese children, with tykes across the nation regularly getting excited for the studio’s animated films and begging their parents to take them to Tokyo Disneyland. This isn’t a recent development, though. Disney’s been a hit with kids for decades now, and while the age of many fans who grew up watching Mickey, Minnie, and their pals has changed, that doesn’t mean their love for the cartoon characters has.

That’s why this spring a new branch of the Disney Store is opening up in Tokyo, and while the staff won’t be turning away little girls at the door, it’s really being designed for adult women.

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Cosplay as Sailor Moon’s classmates with official uniforms of the anime heroines’ schools

When most anime fans think of the core cast members of Sailor Moon Crystal, they picture them in their sailor-style combat suits. But while they do indeed don those brightly color-coded getups when it’s time to do battle with the forces of evil, the teen heroines spend most of their week dressed in the uniforms of ordinary junior high students.

If you’ve ever wanted to cosplay not as Sailor Moon, Mercury, Mars, Jupiter, or Venus, but as their alternate non-magical girl identities, now’s your chance, as you can now buy official uniforms of the schools attended by the Sailor Senshi.

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The Sailor Moon wedding tiara: For when you take the step from magical girl to magical wife

Last month, we took a look at the wedding photos of an extremely passionate Sailor Moon fan who infused her love of the classic magical girl series into nearly every aspect of her ceremony and reception. Impressed as we were, there was more than pure otaku gumption that went into the wedding, as the new bride also employed the considerable skills she’s developed working as a professional event planner.

But there’s another way to add a dash of Sailor Moon to your walk down the aisle, even if you don’t work in a creative industry. Provided whatever you do pays well, soon you’ll be able to order an official Sailor Moon wedding tiara.

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Lingerie brand for women with smaller breasts “feast by GOMIHAYAKAWA” holds its first exhibition

Gomi Hayakawa, designer of “feast by GOMIHAYAKAWA,” will hold her first exhibition of lingerie for sizes AAA~A cups (referred to as “Cinderella Bust”).

Although smaller breasts may be considered less desirable by some, the lingerie maker has decided to celebrate these sizes by calling them 品乳 (“hinnyuu”), cleverly substituting the first, somewhat negative, kanji character in the word for small breasts (貧乳, also pronounced “hinnyuu”) with 品, which can mean both “goods” and “elegant” or “class.”

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New light-emitting, color-changing “hikaru skirt” illuminates your legs for the world to see

Let’s begin with a bit of linguistic trivia: How many of you know that Japanese has an expression for the area of exposed skin between the top of knee-high socks and the hemline of a skirt? No, this is not a joke, people–the actual term is 絶対領域 (zettai ryouiki), which literally means “absolute territory,” but I’m sure some of you already knew that.

If you didn’t, now is as good a time as ever to add that phrase to your mental lexicon, with LED light-emitting skirts about to enter the world of fashion and all! 

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New line of Sailor Moon apparel is fashionable enough for adults, still has magical girl charm

No matter how much you like Japanese animation, odds are you’ll reach a certain age where you need a dressier wardrobe than a closet full of anime T-shirts. It’s a milestone a large chunk of Sailor Moon’s fanbase is hitting these days, as it’s now been more than 20 years since the series’ TV premiere.

Thankfully, just because you’re too old to be buying all your clothes at an anime convention dealers room doesn’t mean you have to give up entirely on combining your passion for animation with what you wear. Fashion brand Tralala is launching a new line of Sailor Moon apparel that’ll be instantly recognizable to fellow fans, while still allowing you to fly fashionably under the radar with anyone who’s never seen the show.

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Japan’s new, cuter boob shirt turns your breasts into literal sweater kittens

Just about a month ago, the Japanese Internet got all aflutter over something that’s been coined the “low-cut turtleneck.” If those two terms sound contradictory to you, perhaps you’ll find the term we used, “boob shirt,” to be more descriptive.

But fashion trends don’t last forever, and it seems some designers are already moving on from the original design. While the initial boob shirt provided a window for the top of the bust to peek out of, the newest version spruces up a woman’s breasts by combining it with the other thing the Internet can’t seem to get enough of: cute kitty cats.

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Cardcaptor Sakura shoes have captured our attention with their stylish nod to the anime classic

Cardcaptor Sakura is in the midst of a revival right now. We’re not sure what’s sparked the renewed interest in creative team Clamp’s magical girl franchise, as we’re still a year away from the manga’s 20th anniversary, and three years from that mark for its anime adaptation.

Still, plucky elementary school student and protagonist Sakura Kinomoto seems to be popping up more and more these days. A recent poll of anime fans named Cardcaptor Sakura the series they most want rerun on TV, and just last month we saw the release of a collection of cosmetics based on it. Now, in the latest round of new goodies, you can pair your manga makeup with some cute and stylish Cardcaptor Sakura shoes.

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Sailor Moon color contacts are here to make your eyes look out of this world

With the hundreds of TV episodes and multiple theatrical features that make up the franchise, for decades fans have had their eyes fixed on Sailor Moon. Now, though, they’re getting the opportunity to turn things around and fix Sailor Moon to their eyes, with a new line of decorative contact lenses from anime’s most successful magical girl series ever.

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Japanese youths celebrate reaching adulthood with outrageous outfits and Elvis hair

Monday was Coming of Age day in Japan, an annual celebration held on the second Monday of January where those who have turned 20 over the past year come together to celebrate while everyone else gets a day off work. There are ceremonies (seijin shiki) held at local and prefectural offices and of course many after-parties where I’m sure everyone acts as maturely as befits a young adult. In Kitakyushu things got a bit wild, with a substantial number of kids turning up with crazy pimped out outfits and hair.

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Internet ready to shut up and take your money as preorders finally start for Cat Ear Headphones

Last summer, were you one of the many people who screamed “Shut up and take my money!” when we brought you news of the prototype cat ear-shaped headphone/speakers from recent startup AxentWear? If so, your harshly worded enthusiasm has been rewarded, as preorders have at last begun for the futuristically feline gadgets.

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Japanese Twitter trend of the week: Outfitting your cat with a regal boot-cover mane

What could be a better way to stave off boredom the cold than by dressing your kitty up with a regal lion-like mane?

That’s exactly how Japanese Twitter users have been entertaining themselves this past week–only the “mane” is actually made from the fluffy material of a boot covering purchased at one of Japan’s favorite 100 yen stores, Daiso. Whether the cats themselves are amused or not is a different story…

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How do Japanese cats stay warm and accessorize during winter? With tail scarves, of course!

Though spring is only a few months away, Tokyo is still downright cold these days. Of course, if you’re from a colder climate, you probably annoy your friends by running around in shorts asking why they’re shivering, but for many people here, it’s still pretty cold. Whether it’s the sea breeze zipping through the streets or some sort of reverse heat island effect, we’re not sure, but it is enough to make mornings downright brutal.

And people aren’t the only ones cursing the cold–our furry feline friends are none too fond of winter either! But unlike humans, they come with built-in scarves. Check out some of Japan’s cutest cats wrapping themselves up nice and warm with their tails.

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Curry bread not getting enough love in Japan, recruits girls and its own association

So you’ve studied up on sushi, ramen, tempura, sashimi, and gyudon. You can tell udon from soba, and okonomiyaki from tamagoyaki. Perhaps you think you’ve completed your food education and are ready to head to “the Land of the Rising Sun” to experience the legendary food first hand. But before you step on that plane…have you brushed up on your curry pan?

Far from being a ubiquitous Japanese food, the Japan Currypan Association is hoping to raise the awareness and love for curry pan all across the country and the world. And they will do it with cute girls and fashion. It’s Japan, did you expect anything else?

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Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”

Uniqlo, the hugely popular Japanese chain store that stocks a variety of simple, practical and affordable clothing, has expanded into a world-wide venture, with stores in Singapore, Australia, the United Kingdom, the United States, Germany, France, Russia, Hong Kong, Indonesia, Bangladesh, and, well, you get the picture. In the West in particular, Uniqlo has a pretty cool image thanks to its simple, pared-down designs and celebrity approval (for example, Pharrell Williams designed a range for them in April 2014), so it might surprise some of you to hear that there are people in Japan who tend to be a bit snobby about Uniqlo, looking down on its regular clientele for lacking in fashion sense.

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Your nail art may be cute, but is it Kabuki-cute? New style trend begins with 100 yen stickers

Nail art is something that’s increasingly popular among Japan’s ladies due to the fact that it’s an easy way to express your individual style. As well as DIY-ing it at home with 100 yen store nail polishes and nail stickers, you can also get reasonably affordable yet super-durable gel manicures in a salon which are set by UV light and last for at least a month. Nail art trends tend to come and go depending on the season and whatever’s in style, but occasionally there’s a “boom” for a certain kind of design, with more and more people jumping on the bandwagon. First came anime nail art, and now it’s the turn of traditional Japanese performance art, Kabuki!

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Tokyo’s cheapest shoe chain and 10 pairs of kicks that cost less than 10 bucks each

Whether you’re coming to Japan as a tourist or a new resident, getting into the island nation usually means taking a plane. With luggage space at a premium, odds are you haven’t packed more than two or three pairs of shoes, which is fine for a running start in the country. With all the walking involved in public-transportation-embracing Japan, though, wear and tear are going to set in before long, and you’ll find yourself in need of a new pair of kicks.

Odds are, though, that you didn’t come all the way to Japan to blow your travel budget on new shoes. If you’re just getting started as a working professional here, you’re probably also a little light on cash. So to keep your feet comfortable, outfit stylish, and wallet happy, today we’re taking a trip to one of Tokyo’s best-kept secret bargains, the Tokyo Shoe Distribution Center, to pick up a selection of footwear at less than 990 yen (US$8.40) per pair.

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