fashion (Page 17)

UNIQLO’s newest commercial features AIRism casual wear and heartwarming sapphic love

Gal pals? No, gal lovers!

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Japanese parents can turn their baby into Pikachu, rent Pokémon kimono at photo studio【Photos】

New outfits combine the art of Pokémon with the traditions of the Shichi-Go-San festival.

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Otaku geek makeovers by Tokyo fashion expert go viral in Japan

From geek to chic–improving men’s looks and their confidence in just a few short hours. 

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Japanese watch brand Seiko collabs with Evisen Skateboards, surprises watch and sushi lovers

Out of all the motifs to come out in this collab, there was one which completely blindsided us.

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Why do kids in Japan use those large leathery “randoseru” school bags?

A trend a century and a half in the making.

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Neo Kimono releases innovatively traditional heel covers made from artisanal fabric

The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.

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Japanese woman reported to police for “not looking right in a suit,” turns out she’s a crook

How do scam artists keep getting caught in Japan by “not looking good in a suit?”

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Valentino sparks outrage with insincere apology for disrespecting Japanese culture in photo shoot

Model daughter of former SMAP member gets caught up in controversy involving shoes and kimono. 

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Japanese schoolkids to be able to carry their books in official Harry Potter randoseru backpacks

Hogwarts crest and wand holder-equipped bags for the start of little wizards’ academic careers.

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Sakura Havaianas on sale in Japan, modelled by twin sister musicians

Fashion icons bring their special flair to new cherry blossom collection.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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If oysters turn you on (even without eating them) then this lingerie is for you!

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Kimono genius turns obi sash into the head of Evangelion Unit-01【Photos】

Also recreates anime’s Angel aliens and Spear of Longinus.

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The popular Japanese lingerie maker teams up with Barbie to promote body positivity and comfort with stylish designs.

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Wear Japan’s most iconic landmark on your shoes with this Adidas collaboration【Photos】

Get a bit of Japanese traditional culture in your step with shoes designed by tattoo artists from Osaka.

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My Neighbour Totoro gets its first-ever LeSportsac collection!

“It was a dream, but it wasn’t a dream!” is the perfect tagline for these gorgeous Ghibli bags and pouches. 

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Haruki Murakami, Uniqlo team up for T-shirt line saluting Japan’s most celebrated modern author

1Q84, jazz, and cats are all part of the collection.

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Zara creates loungewear that looks like a Japanese school P.E. uniform

New fashion choice puzzles people around Japan.

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Stay home in style with Kyoto-easy hakama-inspired roomwear for men, women, and kids【Photos】

Clever design combines fashionable looks with pajama-level comfort.

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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