fashion

Japanese lingerie brand brings out line of Sanrio anime bra sets for girls with smaller busts

Beauty is in the tiniest details.

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Tokyo designer’s DIY Space Invaders kimono is retro fashion in more ways than one

German-born Tokyo designer Anji Salz wows with this home-made Space Invaders kimono, and she’ll show you how to make your very own, too!

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Cosplay at the beach with new range of beautiful Japanese maid uniform bikini sets

Now you can go swimming in your maid’s costume this summer.

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Zoo Jeans from Japan uses denim marked with the claws and teeth of lions

The venture is being promoted by a local branch of Loft chainstores to help revitalise the Tohoku area.

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Sadako is nowhere to be seen as Kayako models for Japanese fashion magazine

With a four-page spread featuring the ghost from the Ju-on horror movie franchise, it’s safe to say the magazine is now officially haunted.

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Inakaya Denim jeans are the latest farm-fresh Japanese-inspired fashion item

G-Star Raw is ready to take this design out of the fields.

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This cute Licca doll-inspired eyewear line guarantees you’ll be looking cute, literally

Eyewear brand Paris Miki teams up with Japan’s favorite Barbie-like doll, Licca, to offer a cool and sophisticated glasses line for women.

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A hoodie with a pouch for holding cats (summer edition): Shut up and take my money!

Keep your kitty close, cool, and comfy with this cat-pouch hoodie that makes room for ice packs!

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Add some feline appeal to your backside with moving clip-on cat tails 【Video】

When you walk with a tail, you walk with confidence.

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Add some subtle shine to your outfit with these Cardcaptor Sakura earrings

Carry a part of the Clow with you when you wear these beautiful earrings.

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We’re not sure if these cat’s eye contacts are cute or creepy

Cosmetics company Eye Style teams with popular Japanese cosplayer Nekomu Otogi to release these cute but disturbing cat’s eye contact lenses.

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Turn heads with new Japanese sailor-style school uniform swimsuits

Whether you’re a man or a woman, now you can swim like a sailor thrown overboard and look cute while you do it.

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Japanese underwear promises to be extra comfortable from being hung in Hawaiian air for two days

Manufacturer boasts that special treatment before packaging will feel great on your package.

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Latest set of cat-themed lingerie will turn your chest into a kitty who’s stunned by your beauty

Nothing promotes confidence and excitement like magical angel cat intimate apparel.

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Walk the streets of Japan in style with bushido-influenced men’s summer kimono range from Kyoto

Samurai warrior designs get a warm-weather overhaul with colourful patterns and unique sheer fabrics.

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Fukushima recovery boosted via sneakers made from Aizu kimono textiles loved by samurai

Contribute to the cause and keep a centuries-old tradition alive on the streets by wearing 450 years of history on your feet.

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Upgrade your hairpin arsenal with Japanese kanzashi shaped like samurai swords and rifles

Fashion accessories will have you ready to turn heads, defeat foes.

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New Sailor Moon cafe menu items coming to Tokyo, plus line of dessert-themed anime accessories

Something to wear, something to eat, and something to wear that looks like something to eat, all for fans of anime’s most famous team of magical girls.

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Trick art rompers are back to turn your child into three new animals, complete with airy bottoms

For when you finally get tired of staring at a cat tail coming out of the back of your child.

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Children’s “randoseru” backpacks star in Japanese ad campaign with whimsical Victorian vibe

We bet your school backpacks were never this haute CUTEoure.

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