It wasn’t so long ago that everywhere you looked in Japan there were ads for Korean pop groups, cosmetics and health drinks. More people than ever were snapping up Korean language textbooks and, despite territorial squabbles and a few extreme-right noise makers, Japan was positively leaping on anything prefixed by the letter ‘K’.
Recent reports, however, suggest that all is not well in the K-Pop (Korean Pop music) camp in Japan, with major Korean record label and talent agency S.M. Entertainment reporting losses of more than 70 percent compared to the same period last year. Has the K-Pop bubble finally burst in Japan?