They say the world looks different when you’re thinner.
As consumers, we are surrounded by adverts and marketing, and as we get better at tuning them out, companies come up with ever more ingenious methods of making us pay attention to what they have to say.
Plenty of marketing involves attractive young women, but one Chinese advertiser has taken the idea to a new level – literally – by hiring a girl to bob around 3 meters above the ground on a giant bendy pole. Instead of standing on the street trying to convince people to take her flyers, she floats above the crowd and chucks leaflets at people from above. Why didn’t we think of that already?