Pretty much every culture has at least one food or drink that, unless you grew up eating it, you probably don’t like. For example, the first time most foreigners try natto, Japan’s infamous fermented soy beans, the pure disgust may also make it the last time they ever try it. In the opposite direction, America’s root beer doesn’t have the best track record in Japan either.
YouTuber Chris Broad, from Abroadin Japan, has brought another such food to Japan: a traditional condiment from his homeland of the UK that is not even loved by all Brits: Marmite. As he puts it, “people tend to either love it or hate it.” With this in mind, Broad set up a camera so we could watch the reaction of Japanese people trying the polarizing food for the first time.