Even though Japan has been widely enjoying green tea for centuries and Western-style desserts for decades, it’s really only in the past 10 or 15 years that green tea sweets have really exploded in popularity. Out of the many varieties of green tea, matcha is considered to be the most luxuriously gourmet, with a richly deep aroma, flavor, and color.
The problem, though, it that matcha can be strongly bitter, which is why it’s usually served with Japanese confectionaries to take a little of its edge off. As such, a lot of sweets are billed as matcha fumi, or “green tea-taste” to show that while they’ve got a hint of matcha flavor, they’re not so heavily loaded with the stuff.
But if you want to unleash the full, unbridled force of matcha on your palate while you satisfy your craving for dessert, this shop in Shizuoka Prefecture boasts it has the most matcha-intense ice cream in the world.