How do you turn internationally popular breath mints into a line of cosmetics and skincare items? Here’s how!
Frisk
The word “frisk” usually means “to pass the hands over someone in search for hidden weapons, drugs, or other items,” and don’t even get us started on the meaning of “frisky.” But in Japan, the naughty English word refers to something a little different: breath mints.
Frisk mints are commonly found in convenience stores and supermarkets across Japan. Although originally created in Belgium, the tiny yet powerful mints burst onto the fresh breath scene in Japan in 1992 and have since dominated the market. But now the brand is getting a little frisky with gum, arguably the cousin of breath mints. Oh my!
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