Walk into any lingerie store in Japan, and you’ll find an array of cute and sexy panties, G-strings, and thongs. Recently, though, there’s a more traditional undergarment option that’s winning over the hearts and hips of an increasing number of Japanese women: the loincloth, which has gotten a modern makeover that gives up nothing in the femininity department.
Boy, have we ever got a treat coming up for all of you loyal Rocketeers!
To help ring in the new year, our staff is busy putting the finishing touches on a 2015 calendar featuring the classy men of our sister site, the Japanese language edition of RocketNews24. Not wanting to be outdone by all the other “eye candy calendars” out there, our team of Japanese writers have truly gone all out to show their appreciation for all the love and support they’ve received from our readers over the past year.
Get ready to feast your eyes on a sneak preview of what’s about to become the sexiest 2015 calendar ever to grace the internet!
Here at RocketNews24 there’s nothing we like more on a man (or indeed a woman) than a dashing fundoshi. While we believe the traditional Japanese underwear that’s part-apron, part-loincloth is suitable for any occasion, we’re prepared to accept that they’re mainly seen at matsuri (festivals) these days.
So when we found this wondrous video of a group of men doing a special festival bird-catching dance in fundoshi, we knew we were in for a treat. Join us after the jump for some very genki dancing men having a lot of body-slappin’ good fun!
RocketNews24 has long stood behind the traditional Japanese loincloth known as a fundoshi. Every year when Fundoshi Day (14 February) rolls around we’re always sure to endorse fundoshi for all of their physical and spiritual benefits.
And now we have reason #165 on why fundoshi are awesome. They can help to prevent sleeping problems for women. At least, that’s the claim made by the makers of Fundoshi Panties now on sale in a mook by Makino Shuppan.
On this day last year, we announced that 14 February was from then to be known as Fundoshi Day. With that grand statement made we waited a whole year for all you readers to go out and by some fundoshi, old-fashioned loincloths to help us again put the “fun” in Fundoshi Day (fun-do-shi = 2-10-4 in Japanese) this year.
And let me guess, you aren’t wearing your fundoshi, are you? Sigh… Alright, we’re patient people, so let us explain again why the fundoshi is the superior choice in underwear.
A fundoshi is a traditional Japanese undergarment that is basically a thong for dudes. Made of a single, long piece of cloth, the fundoshi was the go-to underwear for Japanese men until the middle of the 20th century. That’s right, no boxers, no briefs, just white cotton man thongs. Thankfully, few modern men are running around Japan with a fundoshi shoved up their butt, but they are still used in many festivals to this day.
As a tribute to one of these festivals, the Hakata Gion Yamakasa Matsuri in Fukuoka, Hello Kitty can now be seen in a white fundoshi.
With the few days of comfortable weather known as spring in Japan slipping away it’s time to brace ourselves for the muggy scorching heat of summer. This of course means it’s Hyper-Gentleman’s Cool Biz time again!
While 2012 was the year of the electric-lime mankini, this year’s fashions are going retro with a boldly traditional Japanese loincloth, the fundoshi, balanced by an elegant yet sporty parasol.
So join us, as we examine this year’s choice in summer formal attire along with our model, the devilishly handsome Mr. Sato.
There’s just something about Japan and this strange obsession with stealing underwear. In the Naniwa District of Osaka, 20 types of posters are currently on display to promote a town renewal project for the area’s old shopping district, Shin Sekai Ichiba, or the “New Global Market.” Of those advertisements, one particular version has become the object of serial theft over the past 13 days. The poster contains the image of a man in a Japanese loincloth called a fundoshi. The Osaka Police Force’s Naniwa Station has released a damage report. Read More
February Fourteenth is a particularly special day in Japan. It’s a day when men and women, young and old deal with a very intimate subject.
Yes, it’s that special time of the year where the nation celebrates traditional thong underwear known as fundoshi. Rest assured, on this day there’s a whole lot going on to pay homage to that once valued strip of fabric.