fundoshi

Happy Fundoshi Day! May your whities be tightie in all the right places!

Happy Fundoshi Day! May your whities be tightie in all the right places!

On this day last year, we announced that 14 February was from then to be known as Fundoshi Day. With that grand statement made we waited a whole year for all you readers to go out and by some fundoshi, old-fashioned loincloths to help us again put the “fun” in Fundoshi Day (fun-do-shi = 2-10-4 in Japanese) this year.

And let me guess, you aren’t wearing your fundoshi, are you? Sigh… Alright, we’re patient people, so let us explain again why the fundoshi is the superior choice in underwear.

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Hello Kitty shows off her backside in tribute to the fundoshi-clad men of Fukuoka

Hello Kitty shows off her backside in tribute to the fundoshi-clad men of Fukuoka

A fundoshi is a traditional Japanese undergarment that is basically a thong for dudes. Made of a single, long piece of cloth, the fundoshi was the go-to underwear for Japanese men until the middle of the 20th century. That’s right, no boxers, no briefs, just white cotton man thongs. Thankfully, few modern men are running around Japan with a fundoshi shoved up their butt, but they are still used in many festivals to this day.

As a tribute to one of these festivals, the Hakata Gion Yamakasa Matsuri in Fukuoka, Hello Kitty can now be seen in a white fundoshi.

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Hyper Cool Biz 2013 Line Announced: Fundoshi and Parasols Hot This Year for the Trendy Businessman

Hyper Cool Biz 2013 Line Announced: Fundoshi and Parasols Hot This Year for the Trendy Businessman

With the few days of comfortable weather known as spring in Japan slipping away it’s time to brace ourselves for the muggy scorching heat of summer. This of course means it’s Hyper-Gentleman’s Cool Biz time again!

While 2012 was the year of the electric-lime mankini, this year’s fashions are going retro with a boldly traditional Japanese loincloth, the fundoshi, balanced by an elegant yet sporty parasol.

So join us, as we examine this year’s choice in summer formal attire along with our model, the devilishly handsome Mr. Sato.

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Posters of Underwear-Clad Man Disappearing from Osaka

Posters of Underwear-Clad Man Disappearing from Osaka

There’s just something about Japan and this strange obsession with stealing underwear. In the Naniwa District of Osaka, 20 types of posters are currently on display to promote a town renewal project for the area’s old shopping district, Shin Sekai Ichiba, or the “New Global Market.” Of those advertisements, one particular version has become the object of serial theft over the past 13 days. The poster contains the image of a man in a Japanese loincloth called a fundoshi. The Osaka Police Force’s Naniwa Station has released a damage report. Read More

Happy Fundoshi Day! Everyone Get Out Your Old-Timey Underwear on February 14

Happy Fundoshi Day! Everyone Get Out Your Old-Timey Underwear on February 14

February Fourteenth is a particularly special day in Japan. It’s a day when men and women, young and old deal with a very intimate subject.

Yes, it’s that special time of the year where the nation celebrates traditional thong underwear known as fundoshi. Rest assured, on this day there’s a whole lot going on to pay homage to that once valued strip of fabric.

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