furikake

New traditional rice topping selling well, but at 10,000 yen a pop it doesn’t take much

New traditional rice topping selling well, but at 10,000 yen a pop it doesn’t take much

Toppings and seasonings have an often overlooked power to completely make or break the overall taste of a dish. And yet, many of them can be found at prices under 100 yen (US$1). Why is something so important to your meal’s flavor made and sold so cheaply?

Back in 2013 Kobayashi Shokuin, decided to buck that trend and came out with a luxury furikake (dried condiment) that sells for the premium price of two 30g (1oz) cans for 10,000 yen ($100). Much to their delight, the response has been great and people have been buying up this Kuchi Doke at an increasing rate despite its exorbitant price.

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Teachers say the darnedest things: How rice flavoring is more expensive than a Porsche

Teachers say the darnedest things: How rice flavoring is more expensive than a Porsche

Mamechishiki, literally translated as “bean knowledge,” refers to trivia in Japanese. And, if there’s one thing the Internet is good for (besides videos of cats), it’s trivia!

Today’s “bean knowledge” is about the difference in value (by weight) of furikake (dried seasoning sprinkled over white rice) and a Porsche. It originated on a popular Japanese Twitter hashtag “#surprising things said by my teacher.”

One Japanese Twitter user sent out the following tweet. Read More