The internationally popular cigar-shaped cookie will be getting its first new flavor in 13 years!
This limited-edition flavour tastes just like the matcha you would get at a formal Japanese tea ceremony!
We’ve had our expectation betrayed by “matcha” foods before, but what happens when we try this instant curry from Kyoto?
Does this mean ramen ceremonies will start replacing tea ceremonies?
Even some young Japanese tea fans mistake this mark of fine quality for insufficient cleanliness.
Ramen and green tea are two of the best things to make if you’ve got a pot of hot water, and now you can have both at once.
The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today.
More matcha is always a good thing.
This New York store has only just opened and already the Internet’s gone into meltdown over their unique Japanese-influenced ice creams!
Things to pick up at Japan’s most popular discount interior shop: curtains, bedsheets, matcha strawberries.
It’s such a pretty green color, you’ll want to lick it … but it’s not candy!
The adorable new character appears in a charming story told over several new video clips.
Matcha lovers will want to try all five of the deliciously green items on the menu!
The new dessert uses never-before-seen matcha components to celebrate 20 years of green tea ice cream in Japan.
After looking at the brilliant gold leaf covering the World Heritage-listed temple, you can now eat it too, in a beautifully presented ice cream cone.
Kit Kat joins forces with regional mascot Kumamon to help people in the affected area.
Suntory is adding even more hospitality to Japan’s famously classy cabs.
As 18 and 19 year olds are now allowed to vote in Japan for the first time this year, a surprising campaign is being advertised to encourage them to take to the polls.
The powdered drink series isn’t just for coffee anymore.
Third premium offering in line of matcha is set to please the palate while hurting the wallet.