We try the delectable new drink that’s so exclusive it’s only available in four of the country’s prefectures.
More matcha. More deliciousness. More reason to buy as many as you can as souvenirs.
The delicious new frozen dessert showcases the flavour of roasted Japanese green tea.
The new luxury doughnuts are being billed as miniature cakes thanks to their creamy, delectable fillings.
If you can’t get enough of Japan, or just happen to be the indecisive type, this mix of Yebisu Beer and Kyoto green tea is for you.
This limited-edition flavour tastes just like the matcha you would get at a formal Japanese tea ceremony!
We’ve had our expectation betrayed by “matcha” foods before, but what happens when we try this instant curry from Kyoto?
Does this mean ramen ceremonies will start replacing tea ceremonies?
Even some young Japanese tea fans mistake this mark of fine quality for insufficient cleanliness.
Ramen and green tea are two of the best things to make if you’ve got a pot of hot water, and now you can have both at once.
The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today.
More matcha is always a good thing.
This New York store has only just opened and already the Internet’s gone into meltdown over their unique Japanese-influenced ice creams!
Things to pick up at Japan’s most popular discount interior shop: curtains, bedsheets, matcha strawberries.
It’s such a pretty green color, you’ll want to lick it … but it’s not candy!
The adorable new character appears in a charming story told over several new video clips.
Matcha lovers will want to try all five of the deliciously green items on the menu!
The new dessert uses never-before-seen matcha components to celebrate 20 years of green tea ice cream in Japan.
After looking at the brilliant gold leaf covering the World Heritage-listed temple, you can now eat it too, in a beautifully presented ice cream cone.