Gyaru

We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.

Read More

Eye-opening tutorial reveals daily makeup routine of a Japanese kuro-gyaru【Video】

There’s no blending or subtle shading in this daily makeup tutorial.

Read More

Braised egg or shiny butt? We bet you can’t tell them apart!

In Asian countries where many women are on a never-ending conquest to attain smoother and fairer complexion, hardboiled eggs are often used as an analogy for the most ideal skin condition because of their flawlessly smooth texture, lustre, and even, fair tone.

But while hardboiled eggs have been linked to the image of perfect skin for years, a recent post on Twitter opened up a whole new dimension to hardboiled eggs that cannot be unseen. Braise those eggs in soy sauce and they’ll look like the well-oiled shapely bottoms of kuro-gyaru (ganguro) girls! Take the test and see if you can tell them apart!

Read More

Mr. Sato went to Ganguro Cafe and discovered his beautiful inner gyaru 【Pics】

As you probably know, our ace reporter Mr. Sato has his own special way of doing things. Rather than just going to check out a popular speedy steak-cooking restaurant, he instead cooks the steak himself and shoves it in people’s faces. Rather than just buying some butter, he straps a bottle of cream to a helmet and goes around a track in a racecar, getting the g-forces to churn it for him.

So when he heard about the ganguro dress-up and makeup cafe Black Diamond in Shibuya, he couldn’t just write a quick review of the place and be done with it; he had to become one with the cafe and its staff. This is the story of how Mr. Sato became a fashionable gyaru for a day, and we have the glorious pictures to prove it.

Read More

Past and present photos of Japanese fashion models make us wonder, where have all the gyaru gone?

For much of the 1990s and 2000s, it seemed that you couldn’t walk down a street in any major shopping district in Japan without spotting a group of gyaru chatting enthusiastically about…something. But in recent years, the number of tanned young women with the very colorful (some might say “loud”) gyrau fashion style seems to have dropped almost to zero.

With the shutting down last year of fashion magazines Koakuma Ageha, which will be restarting publication in April, and egg, it seems that gyaru might soon be owacon (“owatta contentsu” or something that doesn’t sell anymore). While we wouldn’t be too quick to sign any death certificates, these before-and-after photos of one-time gyaru models are a sure sign of how things have changed.

Read More

Good times for gyaru – Fashion “bible” Koakuma Ageha is back!

There are so many fashion trends in Japan that it’s hard to keep up with them all. In the past you could walk into virtually any bookstore and see a ton of fashion magazines staring back at you, begging to teach you how to dress and why your eyeshadow is all wrong for your skin tone. But print media, especially magazines, has been struggling recently and many of these fashion guides have shut up shop over the past year, never again to inform the public of the latest styles or urge us all to buy crimson deck shoes.

But fear not! Much-loved fashion mag Koakuma Ageha is returning to print and it’s apparently better than ever. From now on, it will be easier than ever to find out what set of nails are “in” and which fake eyelashes are best! So when is the first new issue out?

Read More

Natural beauties! Check out the finalists in the Kanto Region Miss Cutest High School Girl Contest!

This year’s finalists for the Kanto region Miss Cutest High School Girl contest were decided on August 3. Never heard of the contest before?

Miss-Con, the Japanese nickname for the contest, was started in order to figure out who was the cutest high school first year in the Kanto region. Because if there’s one thing Japan can agree on, it’s that there’s nothing cuter than a high school girl. In the past, the contest was a part of a different event “Love Sunshine” or LoveSun, meant for followers of the gyaru fashion, a form of extreme fashion in Japan, often involving heavily dyed hair, tanned skin, lots of make up, and daring clothing choices. Now in its third year, Miss-Con has two separate categories for their contestants: cutest gyaru and cutest “natural” high school girl (i.e. without the crazy hair and signature outfits).

Read More

New “Gyaru” words confuse and delight Japan

Despite the protestations of grumpy old men and purists, languages evolve. Japanese, of course, is no exception with new phrases and vocabulary springing into existence seemingly every day. Here are three new “gyaru” words, as selected by the magazine Koakuma Ageha (Little Demon Ageha), that you can use to impress (or confuse) your Japanese friends!

Read More