A Japanese burger company has a new burger wrapper designed exclusively to help women eat burgers more politely.
Thursday Throwback is your peek into the archives of RocketNews24. We’d hate for you to miss any of the quality quirky news from Asia and Japan just because you recently stumbled on our site. And if you’re a devout RN24 reader, thank you for your continued readership! Enjoy this blast from the past!
(Originally posted on April 19, 2012 by Steven)
Well that didn’t take long. Just yesterday we shared the story of how our own Mr. Sato capitalized on Burger King Japan’s current 15 bacon strips for 100 yen (US $1.20) promotion by ordering a Whopper with 105 bacon strips. While Mr. Sato managed to finish the burger, he didn’t seem to be in the best shape afterwards, falling into a meat-induced coma and then suddenly breaking out of it only to run out of the room with his hand covering his mouth.
Surely we thought Mr. Sato had finally learned his lesson that consuming stacks of bacon is a task better left to professionals. So imagine our surprise when he came in the office holding a plastic bag sagging under the weight of a 1,050 bacon strip Whopper.
MOS Burger, the Japanese fast food chain famous for being a fresher, slightly healthier alternative to other hamburger joints, has recently announced that it will release a new hamburger sandwich to go alongside its existing range of plain and cheese “Tobikiri” hamburgers. The exciting twist? This one’s loaded with French demi-glace sauce and aligot, a sumptuous mix of potato and cheese that’s sure to send you to premium burger heaven.
The importance of the hand luggage inspection area at airports simply cannot be underestimated. Sure, they’re time consuming and can be an irritating experience for frequent fliers, but without them it would be impossible to ensure the safety of passengers on board aircraft. However, despite procedures becoming ever more stringent in recent years, it hasn’t stopped some passengers looking for ways to slip prohibited items past security. At one Chinese airport, for example, one man recently tried a quite bizarre tactic to smuggle his pet turtle onto the plane: pretending it was a hamburger.
The most recent theatrical installment of the long-running anime series Evangelion was released on Blu-ray and DVD on April 24. While it’s official English title is Evangelion: 3.33 You Can (Not) Redo, the film has a completely different Japanese title, Evangelion Theatrical Version: Q. Because if there’s one thing creators Studio Gynax hate, it’s giving a definitive answer on anything related to their mega-hit franchise.
But if there’re two things Gynax hates, the second is passing up a merchandising opportunity for Eva (as the fans call it), which is where the Evangelion Q cheese burger comes in with its nine patties.
Did we mention we bought two? Read More
Despite Japan’s image as a country where people mainly eat fish and pickled vegetables, the truth is the country has some serious carnivorous tendencies. Aside from scores of independent hamburger joints, you’ll find branches of McDonald’s and Burger King, along with home-grown chains such as First Kitchen and MOS Burger.
MOS Burger’s name becomes less intimidating, if no less nonsensical, when you find out it stands for “Mountain Ocean Sun” burger. With over 1,000 locations across Japan and a reputation for high-quality ingredients, MOS has legions of fans, so it was big news when the company announced a major change to its burgers. Read More
MOS (Mountain Ocean, Sun) Food Services announced on the 18th that it would open all 1,400 of its MOS Burger outlets at 7:00 a.m. by the end of the year. The hamburger chain already operates 430 of its stores from that early hour and plans to progressively open the remainder at that time. McDonald’s Japan had been aggressive in the breakfast space with its “Morning Mac” campaign, and MOS Burger’s move is expected to intensify competition. At a press conference MOS President and CEO Atsushi Sakurada explained that the number of people eating breakfast out was increasing, especially among the elderly and working women, adding, “Change in the morning person market is accelerating. I want to strengthen our preparedness.”
Could this mean additional woes for an already troubled McDonald’s Japan?
On January 4, McDonald’s Japan launched their “Enjoy! 60 Second Service” campaign, which promises customers their meal in less than 60 seconds or their next hamburger free.
The service is only in effect from the hours of 11:00 AM to 2:00 PM and the time limit doesn’t apply to products that are known to take over a minute to prepare, like the hefty Double Quarter Pounder with Cheese.
Even still, the promotion is shaping up to be a bit too much for the poor McDonald’s Japan floor staff, who are literally on the timer with every order. Only two days after launch, Twitter has erupted with complaints that the promotion has caused a sudden drop in the quality of service, with many people sharing photos of their own “60 second disasters.”
Is there no end to the Golden Arches’ generosity?
Just as the restaurant’s french fry offer comes to an end– but not before some teenagers took full advantage– McDonald’s Japan has announced that it’s about to give away free hamburgers.
That’s right- even to degenerates like you and me!
Full details after the jump>>>
Before departing on his trip to the United States, our Japanese reporter Yoshio told us that he was looking forward to eating a real American burger. What that meant to him, apparently, was a 50% ground beef and 50% ground bacon patty wedged between two glazed donuts and skewered on a steak knife.
Are you happy now, America? Japan associates you with bacon and glazed donuts. Actually, that sounds about right…
Check out Yoshio’s taste report below!
Pretty much every major business in Japan had an awful financial year in 2011. Earthquakes, tsunamis, a nuclear disaster and the world economy being in dire straits will do that to a company. But at the end of the financial year, one business did something that no others could- posted a record profit. That company was hamburger chain McDonald’s.
Maybe it’s their genuinely impressive customer service. Maybe it’s the fact that they offer their food at such low prices. Maybe it’s the fact there is seemingly always some kind of a freebie up for grabs or discount offer to be taken advantage of. With coupons available all over the internet for McDonald’s restaurants in Japan, the sight of customers flashing smart-phone screens at staff or holding their mobile phones over electronic readers is extremely common. This coming weekend, however, no amount of trawling coupon websites will pay off quite as much as a trip to the store itself. Read More
Despite having once pulled out of the country, sorely missed hamburger chain Wendy’s returned Japan in 2011 with just a single location. In response to calls for additional restaurants, Wendy’s cut the tape on its new Roppongi store in August this year, bringing with it the special ‘Ocean Premium’ range, which includes two new ‘Japan Premium’ hamburgers. Read More
You may have heard various stories about special food items at McDonald’s eaten by the staff and not on the regular menu. One such item that is rumored to be a staple among McDonald’s staff in Japan is shio-burger, or plain salt-flavored hamburger. Apparently, this item is quite well-known among McDonald’s fans, so we decided to get to the bottom of what this mysterious hamburger is like. Read More
Well that didn’t take long.
Just yesterday we shared the story of how our own Mr. Sato capitalized on Burger King Japan’s current 15 bacon strips for 100 yen (US $1.20) promotion by ordering a Whopper with 105 bacon strips.
While Mr. Sato managed to finish the burger, he didn’t seem to be in the best shape afterwards, falling into a meat-induced coma and then suddenly breaking out of it only to run out of the room with his hand covering his mouth.
Surely, we thought, Mr. Sato has finally learned his lesson; that consuming stacks of bacon is a task better left to professionals.
So imagine our surprise when he came in the office holding a plastic bag sagging under the weight of a 1050 bacon strip Whopper.
A few years back, Burger King joined the ranks of those fast food chains trying to present a “healthier” image of themselves by offering Apple Fries, apples slices cut to look like french fries in their kids meals.
Now, Burger King has gone back to the orchard to pick a fresh new idea for its Japanese customers: the BK RiNGO.
Well, you’re right.
It’s our policy here at RocketNews24 to leave no hamburger un-tasted, no chain un-visited and, where there is the opportunity, enlighten the masses to unorthodox and innovative ways to enjoy their favorite fast food meal.
Most recently, when we learned that Burger King lets you stack on as many hamburger patties as you have the stomach to support, we decided to test the claim by ordering a Double Whopper with 10 extra patties.
American fast food chain Wendy’s is back in Japan and already many customers have trekked to the first store in Omotesando. Some very enthusiastic customers even lined up as early as 4 am on opening day!
Now, it’s all well and good that the launch itself was a success—but how about the taste?
Being the champions of journalism that we are, we decided to answer this question by ordering one of everything from the Wendy’s menu and bringing it back to our office for a taste test party!
First Kitchen is a Japanese fast-food chain that has been rapidly expanding in the Kanto and Kinki areas. Readers in Japan have probably been to a First Kitchen at least once, but did you know that there is a branch with phenomenal views that rival high-end resorts and skyscraper restaurants?
iPhone fans: if you’re anything like me, you’ve probably wondered if there isn’t someway you could enjoy your favorite smartphone in delicious hamburger form.
When I purchased a clear plastic iPhone cover at the 100 yen shop the other day, it hit me that this just might be the key to making that dream a reality.
I have recorded the recipe I used below. Feel free to use it as a guide when attempting to perfect your own smartburger. Read More
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