They say charity is sweet, but we’re pretty sure it doesn’t come much sweeter than this. Yes, it’s a charity project that involves an internationally renowned patissier, as well as the most famous mascot cat in the world, and it’s called “Macaron Day“. Even the name sounds sweet, doesn’t it?
As the name suggests, the charity features the delectable macarons created by master pastry chef Pierre Hermé, but it’s also about raising money for children fighting serious diseases. And this year, our beloved Hello Kitty will be pitching in to help with the project — by becoming the PR ambassador for Macaron Day in Japan! Now, we know we’ve often described Hello Kitty as a hardcore entrepreneur who isn’t at all picky about the jobs she takes on, but this time, she’s all about seriously contributing to a good cause. But what kind of event is this Macaron Day, and how exactly did Hello Kitty become involved in it?