Okay, we have a question for you. How many of you personally know someone who’s fallen under the spell of Sanrio? We’re guessing, quite a lot. The sheer number of characters the company has come up with during its 54-year history is truly amazing, not to mention the immense appeal and popularity some of these characters enjoy across the world. Even if you’re not a passionate fan, if you have even a remote fondness for anything kawaii, then you’re bound to have a favorite Sanrio character, which is why Sanrio has a popularity poll for its characters each year, called the Sanrio Character Ranking.
Now, considering that most people probably think of Hello Kitty as the undisputed queen of Sanrio, you may expect the international feline celebrity to have an iron-clad hold on the top place in the rankings, but apparently, that hasn’t always been the case. This year in particular, the preliminary results from the first stage of the polls seem to be surprising Sanrio fans, specifically with regards to the votes Hello Kitty has managed, or not managed for that matter, to earn. Could it be that there’s something amiss with Hello Kitty’s reign over the kingdom of Sanrio?