With her many collaborations with a multitude of designers and brands, it seems like Hello Kitty has merchandise for just about everyone. But while the range from cheap Kitty-chan trinkets to premium luxury items means Japan’s most famous 2-D cat has covered the demographics of both young and old as well as rich and poor, things are a little bit less balanced when it comes to the catalogue of Hello Kitty tie-ins for men versus those for women.
The ever-industrious Kitty is looking to make things a little more even, though, and last year corporate parent Sanrio announced the Hello Kitty Men Project. As part of the initiative, this month fashionable dudes in one fashionable Tokyo neighborhood can get their hands on three new Hello Kitty items made just for men.