The popular candy can now help keep you cool on a hot summer day.
Morinaga’s Hi-Chew is one of Japan’s favorite candies. Its popularity has spread across the world and you can often find different flavors of Hi-Chew at your local store. Fans have gone to great lengths to show their appreciation for the flavorful chewy snack over the years, including our Japanese team who once even created their own giant Hi-Chew, thus disproving the old adage that “bigger is better”.
Now, to celebrate the candy’s 40th anniversary, Morinaga is releasing some special new flavors and an extra-special version of their most popular flavor that will become the first refrigerated Hi-Chew in history.
When you talk about soft candy in Japan, the first thing that comes to mind is Hi-Chew made by Morinaga. These delightfully chewy candies pack a mouthful of flavor in a small soft package. The flavors can range from your run-of -the-mill candy flavors like strawberry, grape and orange, to prefecture specific flavors like Hokkaido’s Yubari melon. The candy has gotten so popular that you can even find it pretty easily in stores (and even a factory) in the United States as well.
Anyone who has eaten a Hi-Chew knows that the taste and texture is so nice that just one piece is never good enough. Even when you try putting two of them in your mouth it doesn’t quite hit the spot. Soon you realize you’ve eaten the entire pack and have to buy another one! If only there was a larger version of the candy that we could sink our teeth into. RocketKitchen isn’t talking just medium or large size Hi-Chew either, we are going gigantic!
Every time I go back to the States to see my family, before hopping on the plane, I swing by the convenience store to pick up some treats for my nieces and nephew. I figure if I can’t do anything about being “Uncle Who Only Visits Once a Year,” then I’m at least going to be “Uncle Who Only Visits Once a Year, but Brings Candy!”
The stuff I get for them isn’t anything particularly fancy. A few pieces of melon bread, whatever the newest mix of matcha green tea and chocolate is, and maybe a few packs of fruity Hi-Chew candy. This year might be my last chance to score some easy points with that last one, though, since in 2015 the makers of Hi-Chew are opening a factory in the U.S. to satisfy America’s sweet tooth with Japanese candy.
The Japanese fruit-chew candy, Hi-Chew, is getting more and more popular these days and it can be found all over the world, even in the Boston Red Socks’ locker room. Some Japanese consumers, however, seem to be sick of the same-old rectangle shape and chewiness and are starting to find new ways to eat it.
The Boston Red Sox have consistently had Japanese players since 2007, when they signed Daisuke Matsuzaka and Hideki Okajima. There’s one thing Japanese players bring to the team that’s been overlooked until now, though: delicious imported Japanese candy.
People around the world love Japanese candy, be it endless varieties of Kit Kat flavours, or do-it-yourself candy sushi. There are even companies that will mail it to you monthly for a small fee (or a hefty fee – choose wisely, readers!). And it seems that recently, Red Sox players and staff have been going crazy over Japan’s long-standing fruit chew top-sellers, Hi-Chew.