Japanese women have been nomming on collagen for quite a while now. Collagen is the main structural protein of the various connective tissues of animals, and advocates believe that chowing down on plenty of the stuff leads to beautiful skin. This belief is so pervasive in Japan that store shelves are practically groaning under the weight of products with added collagen.
Dumping spoonfuls of the powdered stuff into our protein shakes and slurping down hotpots with balls of the stuff floating in isn’t enough, though! Now we can get drunk AND beautiful at the same time with this new collagen-infused happoshu beer from Suntory!