It might seem a little odd to hear that yukata, the lightweight kimono worn at summertime festivals, fireworks shows, and bon dances, are in the middle of a revival in popularity in Japan right now, but it’s absolutely true. After several years in which young Japanese found yukata to be too expensive and troublesome to bother with, they’re back in fashion with teens and young adults in a huge way.
Part of this is no doubt due to more and more manufacturers offering reasonably priced yukata, as you can now often find sets that include the robe and sash for around 6,000 yen (US$48). And as for not knowing how to put everything on and tie it properly? That’s also a problem of the past, thanks to online explanations like this pair of videos from fashion and yukata retailer Uniqlo.