Test your knowledge of Japanese trends by spotting the “buzz points” in this action-packed commercial.
The beautiful animated visuals and rap soundtrack make it easy to learn Japanese and discover the history of instant noodles at the same time.
And not just any 16-year-old ramen, but 16-year old ramen that was supposed to have been recalled.
Famous Tokyo restaurant teams up with Circle K and Sunkus chains.
Nissin, the maker of Cup Noodle, is about to unroll a pair of “Luxury” flavors of instant ramen. And one of them is “shark fin”…
Dialogue, including “Master, would it be all right if I put you into my mouth?”, is just as sultry as the visuals.
After reading through a mountainous pile of entries, we’re ready to announce the four lucky instant noodle/Pokémon fans who’ve won some Pikachu ramen. Are you one of them? Read on to find out!
The Pacific Rim meets the Atlantic seaboard in Japan’s newest flavor of instant ramen.
Want to get your hands on some genuine, Japan-only Pikachu ramen? Read on to find out how you can in our RocketNews24 reader giveaway!
Fans of manga artist Rumiko Takahashi will be happy to know that a slightly unexpected new product featuring her work will soon be hitting stores—instant ramen!
A few days ago, we heard that Nissin, maker of Cup Noodle, was now selling ice cream topped with meat, chives, and all the other fixings that are found in instant ramen at the Cup Noodles Museum. One of my coworkers, who lives not far from the Osaka Cup Noodles Museum, bravely volunteered to try it out, and I was all set to let him be our guinea pig, since I’ve already taken one for the RocketNews24 team as far as strange desserts go.
But as it turns out, the Cup Noodle Ice Cream is available exclusively at the second Cup Noodle Museum in Yokohama. Hey, wait a second! That’s where I live!
When it comes to ramen, nothing goes better than a side serving of gyoza (dumplings) washed down with a beer. Now our culinary dreams are about to come true with the release of gyoza-flavoured cup noodle ramen.
When I was first exposed to Japanese commercials, it seemed like every one of them was off-the-rails insane. Filled with breathless rapid-fire speech punctuated by seemingly pointless pauses for some unknown dramatic or comedic effect, each ad seemed to be end as soon as it began, often giving little, if any, mention of its product.
Things seem to have calmed down considerably in recent years, though, with a trend towards a bit more restraint and comprehensibility, under the solid logic that if the audience is left paralyzed from their minds snapping as they try to process what they just saw, they won’t be able to go to the store and buy your products.
Still, every once in a while, a marketing team decides to just go for broke and tries to raise the bar for commercial craziness, and this new Cup Noodle ad, featuring one of Japan’s most popular actors, is about as weird as they come…and that’s before the horses with human faces and ramen on their heads show up.
Idol anime Love Live! and instant noodles? We’re not sure if that’s exactly a match made in heaven, but we imagine there are plenty of fans ready to get their hands on these instant noodles, especially since snagging a box of the instant noodles gets you a limited edition clear file!
So, sensing that they were going to have a hit on their hands, the Akihabara branch of anime and manga merchandise store Animate initially decided to offer their truckload of instant noodles at the stroke of midnight. They were drumming up buzz on Twitter…until there was a last-minute change of plans!
If you have a penchant for eating right, you’re no doubt familiar with the importance of a balanced diet that includes all of the major food groups. But even if you’re making sure to eat plenty of fruits and vegetables, have you got the Pikachu food group covered?
Sure, you already know how to make a Pikachu burger, but if you’re looking to up your Pokémon intake (and skip having to do any real cooking yourself), you can now buy quick, convenient, and adorable Pikachu ramen.
Pretty much ever since it was invented, men have been the target market for instant ramen. That’s slowly starting to change, though, as companies are finding out that plenty of women, too, are interested in a hot, tasty meal that only takes three minutes to prepare.
Those three minutes, though, can seem awfully long when you’re sitting by yourself with nothing to do while you wait for your noodles to cook. So, Nissin, to celebrate the start of its new line of healthier, more cosmopolitan instant ramen aimed at women, has set up a special website where a handsome Japanese actor will keep you company while you cook and eat your instant ramen.
Runner up in this year’s US Open, Kei Nishikori, is Japan’s golden boy at the moment. As the first male player from an Asian country to reach a Grand Slam singles final, Nishikori is not only a hero in the eyes of Japan as a whole, but of his hometown of Shimane, “Japan’s least popular prefecture.”
Much like successful athletes in the US can look forward to seeing their face on a box of Wheaties cereal, Kei Nishikori can now smile knowing that he’s reached the top of his career as a Japanese athlete by landing his likeness on a styrofoam container of Cup Noodle.
Cup Noodles are an iconic part of the Japanese food landscape and of course they’re no stranger to the Japanese custom of adding unusual new flavors to stuff. This time around their maker Nissin has been inspired by some of their international partners and developed two flavors in the “Ethnic Series” of Cup Noodles based on Thai and Indonesian dishes.
The first one is modeled after the spicy Thai soup tom yum goong, and the other is said to resemble Indonesia’s savory noodles mie goreng. Having just been released on 14 April we went straight to the supermarket and picked them up to bring you the Asianiest taste that only a Chinese food made by a Japanese company based on South East Asian dishes can provide.
The Cup O’ Noodles that “saved your life” in college may now actually save your life in an emergency situation.
Pictures of the inner workings of the Ting Yi factory, one of China’s largest food companies, have surfaced on the internet this week, shocking many ramen fans. If you happen to find yourself enjoying an exceptionally delicious bowl of instant ramen with a flavor that you can’t quite put your finger on, take a look at the following pictures.