We’ve been bringing you news of the BL craze in Japan, with cafés, books and even university courses featuring homoromantic male relationships, commonly referred to as Boys Love. With more and more people becoming exposed to the trend, what began as an underground sub-culture is becoming more well-known and popular, with men and women alike.
Now it seems the boys have gone mainstream, as stars of a major campaign for supermarket chain Ito Yokado. Only they’re not advertising beauty products or clothing lines. They’re advertising meat.
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
More foreign tourists than ever before in history visited Japan last month
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Arrest proves a common Japanese saying about apologies and police
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Hey, Japanese taxi driver! Take us to your favorite restaurant in Tsuruga City!
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
Is the new Shinkansen Train Desk ticket worth it?
There’s a park inside Japan where you can also see Japan inside the park
Japanese convenience store packs a whole bento into an onigiri rice ball
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Kyoto bans tourists from geisha alleys in Gion, with fines for those who don’t follow rules
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Domino’s Japan now sells…pizza ears?
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Hey, Japanese taxi driver! Take us to your favorite restaurant in Tsuruga City!
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Is the new Shinkansen Train Desk ticket worth it?
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Tokyo’s most famous arcade announces price increase, fans don’t seem to mind at all
What do you eat when you catch a cold? We asked 11 of our Japanese reporters
Amazing photos of off-the-beaten-path Japanese castles to add to your travel wish list【Photos】
Starbucks releases a special sparkly tumbler in Japan to support diversity