The new release is a great example of how big companies can support local businesses in the wake of a disaster.
Japanese Kit Kats
With three cute box designs and adorable individual wrappers, this is the best way to send wishes for a lucky New Year.
According to Nestlé Japan, this is the first new nationwide Kit Kat series they’ve released in six years.
The Kit Kats here are served with a theatrical display of dry ice and biscuit pieces that allow you to blow “smoke” out your nose.
Kit Kat joins forces with regional mascot Kumamon to help people in the affected area.
Customers will be able to create their own supercooled Kit Kats using ingredients like marshmallows and pretzels at the new “Below Freezing Chocolatory” pop-up store in Tokyo.
Matcha Kit Kat lovers can now enjoy more green tea chocolate options.
Love Kit Kats? Wish you could get your hands on the amazing varieties available only in Japan? How about a whole box of them?
Chocolate-covered wafers and Japanese rice wine are a winning combination.