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juku

People in Japan are tearing up over these two cram school commercials【Videos】

Love it or hate it, cram school, or juku in Japanese, is one part of Asian academic culture that looks like it’s here to stay.

Although most cram schools tend to advertise before entrance exam season begins and towards the end of the Japanese school year in March, recently more and more children are starting to attend summer study courses as well.

Gearing up for summer vacation, Waseda Academy put out two promotional commercials highlighting the determination of spirited youth, which have left Japanese viewers so moved they couldn’t help but shed a few tears while watching.

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Meet the unforgettable teachers at quite possibly the coolest cram school ever

You’ve probably heard stories about the horrors of Japanese juku, otherwise known as cram schools, where children go after an already grueling day at regular school to receive even more academic instruction in specific subject areas. Most students attend these costly schools in the hopes of gaining even a few extra points on their high school or university entrance examinations, whether it’s by their own volition or because they’re being forced to go by their parents. So unless you’re someone who genuinely enjoys the process of studying, you can see why just the thought of juku conjures up dread in so many Japanese students.

Determined to dispel the image of cram schools as torture chambers for weary students who would much rather be watching TV or playing video games in the evening, one such juku has decided to take a completely different approach in the way that it attracts students to its classes. And after seeing the following pictures, you might just be convinced to go back to class yourself!

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