If you’re looking to stave off dementia, it’s Miller time!
A Kirin “Rich Green Tea” ad teaching Japanese people the appropriate way to greet foreigners attracted some criticism online, with some calling it racist.
Step into a convenience store in Japan, and you’ll find no shortage of tea drinks—and not just Japanese green tea either. You’ll have a wide variety to choose from, including oolong tea, barley tea, jasmine tea and English-style straight, lemon or milk tea. And one of the most well-known tea drinks in Japan has to be the Gogo no Kocha (Afternoon Tea) line of products from major beverage manufacturer Kirin.
Well, the folks at Kirin have apparently decided to make their popular “Gogo-tea” drinks, as they’re sometimes called in Japan, into something artistic and playful as well. It’s the “Disney Design Label” line of their Gogo no Kocha drinks, and with these, you’ll actually be able to mix, match and play with the bottles!
Kirin Beer, the Kirin Beverage Company subsidiary unsurprisingly in charge of manufacturing and selling the company’s signature lines of beer, announced yesterday that it will begin offering a service starting from August that will see a beer server and kegs delivered to individual households in the Tokyo area on demand.
After conducting a survey of people’s drinking habits, beverage-maker Kirin discovered that Japanese people in their 20s just weren’t drinking as much as their elders. While for many this would be an optimistic sign that the younger generation is becoming a group of sober and hardworking members of society, for those in the alcohol business it’s a sucker punch to the bottom line.
So, in an effort to keep younger drinkers off the wagon, Kirin is meeting them 99 percent of the way by offering a line of drinks aptly named “Butterfly” which contain only one percent of alcohol by volume.
Japanese brewery Kirin unveiled a new campaign for their Off White brand of imitation beer products known as happoshu. To help promote their cheaper beer substitute, Kirin will be dispatching six drones painted like pigeons to fly around and record the people of Taketa City in Oita Prefecture.
We can’t promise you we’ll succeed but we’re sure as heck going to try and find a link between drones, a rural community, and an alcoholic beverage produced to take advantage of a tax loophole.
Back in April, we ran an article on mind-bogglingly tiny kitchens in a bottle. Now, Japanese beverage giant Kirin has gone a step further in another animated short that promotes their soft-drink line, “Sekai no Kitchen Kara” (“From the World’s Kitchens”). Though the multi-brand company is best known for their beers, this yummy non-alcoholic collection emerged after test-kitchen staff visited numerous countries’ bustling kitchens, which are undoubtedly a treasure trove of family traditions and culinary wisdom.
So before you write this off as mere marketing, check out the company’s imaginative stop-motion creation, which amazingly combines 1:48-scale miniature figures with video footage playing on a smartphone screen! Along the way, learn a bit more about this line of libations and the Moroccan tradition that inspired Kirin’s latest drink, “Sparkling Water.”
Green beer is a staple of St. Patrick’s Day, much to the chagrin of the Irish. White beers, amber beers and dark beers are all pretty common, but blue beer? Thought that was just a one-off kind of thing. We’ve got blueberries, blue fins, bluegills, bluegrass, blue balls, blueprints and blue men. Blue beer is not all that common, and unless you live in Hokkaido (or are a curious internet shopper) you probably haven’t tried it either. Fear not! While the Ryuhyo Draft reviews were not all that positive, a Kirin beer garden in Tokyo wants you to sample their blue beer until the end of July!
As we’ve seen before, Hollywood stars who ordinarily wouldn’t be seen dead in a commercial in their homeland for fear of damaging their reputation as a serious actor aren’t quite so shy when it comes to commercials in Japan. With Japanese companies eager to push stacks of cash stars’ way in exchange for endorsing their products, occasionally a big-name actor will pop up on billboards over the famous Shibuya scramble intersection and on primetime TV.
This week, smirking silver fox George Clooney follows in Leonardo DiCaprio‘s footsteps by lending his face to a Japanese commercial, in this case one for Kirin Brewery Company’s Green Label brand of beer. Clooney is no stranger to ads even at home, but Kirin’s commercial – which sees the actor painting a house and communicating with a small bird – is kind of an odd one, partly because it doesn’t have an awful lot to do with beer, and partly because, to our ears at least, Clooney appears to be channeling Christian Bale’s Batman for his single word of Japanese dialogue.
Can you guess whose cute little bottoms these are? If you’re a Disney fan, chances are you already have a good idea. Well, I chanced upon these bottles recently in a convenience store, and they were so cute I just had to buy them all! And if these adorably packaged bottles just happened to contain a nice cool drink, so much the better, especially since the drink was a unique type of tea I had never tasted before.
But first of all, let’s take a look at the face of the characters who are showing their lovable derrieres for all the world to see:
On July 16th, the Japanese beer company, Kirin, released an all-new brand of gin-based alcohol called Kirin Dry Rickey. To build up hype for their new product, Kirin ran a very unique sort of promotional event on Tokyo’s Yamanote train line. When most companies would have thrown their entire advertisement budget into posters, billboards, and commercials, Kirin organized a special event known as nothing more than an “escape game.” Our very own Mr. Sato, lured in by the mystery and the smell of booze, decided to take part in this very special game and discover what it takes to “escape” from a train on the Yamanote Line.
In an effort to promote their line of Nodogoshi Draft, Kirin breweries has been airing a series of commercials in which regular people’s wishes comes to life. The spots, titled Nodogoshi Yume no Dream celebrated its fourth met desire at a celebration in Roppongi, Tokyo.
This time was certainly a cause for celebration as the dream that was fulfilled for average citizen Kazuhiro Ishida was a staring role alongside Jackie Chan in a fully produced kung-fu film, shot at a studio in Shanghai, China.
With Golden Week over, it means summer and hot, humid days are just around the corner. Knowing you’ll need a cooling and refreshing oasis to escape to in the months ahead, Mr. Sato headed over to the Mori Trust Garden in Toranomom District, Tokyo to scope out the offerings at Kirin’s Ichiban Garden.
This month, beverage maker Kirin announced that it will be releasing the first ever health food cola on April 24th. The drink will be called Kirin Mets Cola. No connection to the MLB team, although fans will find the font suspiciously familiar.
According to the company, the drink contains an indigestible form dextrin sometimes used as a fiber supplement, which restricts the body’s ability to absorb fat while eating. It contains no sweeteners and has strong carbonation for a refreshing feel. They also claim that blood tests performed in house after consuming the beverage prove the drink keeps levels of neutral fats low after eating.
On February 29, Kirin Brewery Co. announced it would launch a beer with frozen foam at restaurants in the Tokyo metropolitan area this March.
Called “Ichiban Shibori Frozen Draft,” the beer is, as the name suggests, a standard Kirin Ichiban Shibori draft beer topped with frozen beer foam.