kogao

Adorable Japanese kitty is having the time of his nine lives with this face massager 【Video】

Maybe they should sell these things in the pet supply section instead of the beauty products corner?

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Five bewildering ways beauty is measured in Japan

How do you define beauty? If you live in Japan, the yardstick for doing so may look a little bit different…

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Mobile purikura comes to your phone with new face-slimming lens

Beauty ideals can be strange things. In Japan, the concept of hattoushin, a perfect 1:8 head-to-body ratio and the idealisation of kogao, or small face, reign supreme.

This obsession with creating a slim face has brought about some weird and wacky contraptions. If you don’t have time to stick to a routine that includes face rollers, cheek-lifting masks and facial exercises, there’s now a quick fix at hand: a lens that slips over your phone camera to give you that kogao look.

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