Hot and spicy enough to distract you from the off-putting blackness of the bun and cure bland food Malay-se?
Burger King recently launched two new hamburgers in Japan that feature black buns and cheese with matching squid ink black sauce. Ads, like the one above, made the burgers look pretty unappetizing. But the burgers, known as the Kuro Diamond and Kuro Pearl, look even worse in reality.
Here are some examples:
Aside from their yearly Big America burgers, McDonald’s Japan is usually mild-mannered when it comes to gimmicky burgers. Burger King Japan, however, is the flashy, too-much-making-wearing stepsister of the far more popular McDonald’s. From the Pumpkin Bomb Burger, filled with deep-fried pieces of kabocha to the BK RiNGO Burger filled with grilled slices of apples and cinnamon, BK Japan has produced their fair share of shocking burgers.
Arguably the most shocking burger to grace the “BK Lounge” was the completely black Kuro Burger, released in September.
Burger King is currently celebrating their 5th year in Japan. But in an already saturated fast food market the famous American chain is a little late to the game.
So, in an effort to truly stand out from the crowd, Burger King Japan has designed fast food’s first black hamburger. Dubbed the Kuro Burger (lit. Black Burger), it will go on sale for a limited time starting 28 September.