As we recently reported, the bigwigs at the Kyoto Municipal Transportation Bureau got together a while back and had a little brainstorming session regarding how to convince more people to use the subway. So what did they come up with?
Super-kawaii moe anime girls plastered all over the place! All part of the “Let’s ride the subway” advertising campaign, which hopes to bring in an extra 50,000 passengers a day. So how are people reacting to the sudden plethora of brightly colored cuteness all over their train platforms and carriages?