Speakers and learners of the Japanese language will no doubt be familiar with giongo and gitaigo, onomatopoeic words that are used to imitate or describe real-world sounds or sensations, respectively.
For many English speakers, sentences like “And the rain was falling like ‘tccccchhhh’, and my heart was going ‘boom boom boom,’” might come across as informal at best, or perhaps even suggest that the speaker is not especially articulate. In Japanese, though, onomatopoeia is employed far more frequently in both spoken and written communication, and this new commercial from Sony announcing a price cut for its Vita portable games console has it in droves.








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