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Yo-Kai Watch 2 continues to dominate video game sales in Japan

On December 13, the third edition of the mega-popular Yo-Kai Watch 2 Nintendo 3DS game, subtitled Shin’uchi [真打], was finally released in Japan. The franchise has gained so much popularity that people have even taken to calling it “Pokémon for the newest generation.”

As you can probably imagine if you’ve been keeping up with our site, a frenzy of people rushed to buy the new game both in stores and online. But even we couldn’t prepare ourselves for the actual numbers–just wait till you read how many units of the game have sold so far!

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Youkai Watch set to embrace modernity with new “Youkai Pad” accessory

Okay, so Youkai Watch is a cultural juggernaut in Japan these days, capturing kids’ hearts and enslaving them like so many collectible youkai monsters. But despite the brilliant marketing behind the franchise (how about something exactly like Pokémon… but with… traditional Japanese Youkai?! Genius!) we’ve often thought that the concept of using a common watch as a crux to base the whole thing on seems a bit, hmm, old-fashioned. Who even wears a wristwatch anymore, when we all have the time displayed on our various smartphones and other electronic devices? Well, it seems that the people pulling the strings have now decided to switch their merchandising focus from watches to tablets, taking inspiration from the “Youkai Pad” used by supporting character Whisper to call up information on various Youkai. (No, no, it’s nothing like a Pokédex. Honest.) The brand-new “Youkai Pad” is set for release early next year, and already fans have begun to slaver over it like hungry dogs at a barbecue.

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