It’s not unusual for fans and enthusiasts, regardless of the object of their love and devotion, to lavish a significant amount of their income on merchandise and branded goods. To a fan, an item is often worth much more than the asking price, and, rather than think about how much something costs, they simply focus on how they can obtain it.
Few people lining up on day one to buy an artist’s newest album, or the latest iPhone or games console, are ever heard to remark “gosh this is awfully expensive; I hope it’s worth it!” They just want to get their hands on the thing and make it theirs.
But know this, boys and girls: there’s a limit. Read More