A little while back, we introduced you to a novel promotional concept backed by major candy manufacturer Lotte featuring cool guys based around different flavours of gum. The animated hotties appeared in a short “visual-novel” style animated commercial where they romanced the main character (a tooth) with their minty fresh appeal. Well, we’re happy to report that, post-Valentine’s-Day-chocolate-binge, they’re back with a new animated feature, but all is not right in gum land – too much chocolate seems to have made the guys go a little funny in the head!
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
Major snack manufacturer Lotte’s “Pie no Mi” (literally, nuts from a pie tree) is a favorite, long-selling snack in Japan, available in any convenience store or super market. The standard version of the simple yet tasty treat is made from countless thin pastry layers filled with a smooth chocolate filling baked to a crisp, flaky consistency. And if that doesn’t already sound good enough, they’ve now come up with a special, extra-large version of the pies. But like so many other limited edition sweets, the “giant” pies are proving to be quite difficult to come by, something that our very own Mr. Sato from the Japanese RocketNews24 site has found out the hard way.
For today’s random trivia, we try to catch a rare and elusive special koala from Lotte’s delicious Koala’s March snacks.
Dragon Quest’s Slime was always one of the tastier-looking characters in the series. I mean, come on, he’s basically a blue gummi with a face drawn on—how could you not want to stick that in your mouth and chew on it?
Well now you can, with Fit’s MAGIQ Slime Flavor chewing gum by Lotte!