Good news for those of you in Japan who’ve always wanted to see more MEAT in your hamburgers. Yes, the humongous tower of a burger we’ve mentioned several times on our site is back! It’s the Tower Cheeseburger from fast food chain Lotteria! But if you want to get your hands on one of them, you may need to get ready for some quick action, because this time, they’ll be available for just one day!
Fast food chains are always on the lookout for ways to steer us into their open arms, with limited edition burgers, unusual collaborations and exclusive accessories all weakening our will at some point, despite quiet pleas from our inner selves to look the other way.
Lotteria is one of the unabashed leaders in the field, offering us burger towers of mammoth proportions that have us handing over money just to lay eyes on the meaty beasts. Now they’ve unveiled two life-size versions of their famous multi-patty behemoths. But this time, they’re adorable USB memory sticks.
Oct 2, 2014
Japan is known for its succulent wagyu beef, but most people familiar with the meat probably wouldn’t expect it to be served as … a hamburger! But that’s exactly what Japanese fast food chain Lotteria is doing. And it’s not just a one-time promotion either; they’re serving a different kind of wagyu hamburger each month as a campaign over a period of about a year. And since the new hamburger they just released at the end of September involved a highly interesting ingredient for a hamburger, we simply had to go out and try it! Yes, it’s the “Tochigi Wagyu Steak Hamburger with Tochiotome Strawberry Sauce” (Tochigi Wagyu Hamburg Steak Burger (Tochiotome Sauce)), and we couldn’t wait to see how strawberries and wagyu mix!
- KK Miller
Jul 19, 2014
Japan is home to some of the strangest collaborative promotions you will ever find. There’s been everything from Mountain Dew combining powers with a chip company to convenience store teaming up with a menstruation website. Many times the promotions are endless and maybe even seem pointless! But the new collaboration between Docomo, the cell phone company, and Lotteria, the burger shop, is a month of blood clot-forming, salt-coma inducing greatness. This campaign is going to make people who like to talk on their phones and also people who like to stuff their face with French fries very, very happy!!!
May 16, 2014
We recently brought to you the news that fast food chain Lotteria will be offering their new Tsukemen Burger (dip-in-the-sauce noodles burger) later this month. Now, they’re following with another, shall we say … unique creation. This time, it’s a gum-flavored shake, and it comes in a bright green color!
- Preston Phro
May 12, 2014
Our long-time readers will remember Lotteria’s famous–or possibly infamous–ramen noodle burgers last May. We even set Mr. Sato off to try out an extra-massive ramen noodle burger and were amazed by his ability to consume gargantuan amounts of food. As strange as the combination of noodles and buns seemed at the time, it apparently earned the company a lot of happy customers, since Lotteria will be bringing back noodle burgers at the end of this month, with a few new twists…
Do you love burgers and enormous, skinless giants? How about sexy studs Eren and Levi from the super popular Attack on Titan? If you answered yes to any–or all–of those questions, then you better get to your nearest Lotteria this Friday, because supplies for the limited-edition mini-towel and plastic file are…uh…limited!
Also, we’d really like a milkshake while you’re there.
Feb 8, 2014
With a little under a week until Valentine’s Day, Japan is still in the midst of chocolate madness, and it appears the fast food industry is no exception. Hot on the heels of their unique french fries and chocolate sauce combination, fast food chain Lotteria has now come out with a burger with … yes, you guessed it — chocolate sauce!
- Casey Baseel
Nov 13, 2013
As sure as the sun rises in the east, you can count on Japanese burger chain Lotteria to do something wacky every couple of months. Seemingly resigned to the fact that it can never quite capture either the flavor or value crown in the fast food market, Lotteria has apparently settled on cornering the market on crazy, whether that means nine-patty Evangelion burgers or milkshakes inspired by horror movie The Ring.
Lotteria’s latest outburst is a burger literally topped with everything.
- Paula Gerhold
Sep 1, 2013
Fed up with Japanese-sized fast food portions? Tired of ordering a large and getting something that might fit in a happy meal in a North American store? Lotteria’s got a fall special that is sure to make any American burger enthusiast’s day! Back by popular demand are the Lotteria’s Super Cheeseday and Super Fryday sandwich deals!
In the crowded Japanese fast food burger industry, a chain has to establish an identity to be successful. McDonald’s is the place to go to fill up as cheaply as possible. MOS Burger is for people willing to spend a little more time and money for a sandwich made from higher-quality ingredients. And Lotteria is the place to go for a side of craziness.
While Lotteria occasionally goes completely nuts and has iconic horror movie characters work its registers, the chain’s eccentricity is primarily confined to the menu, with items such as the side-by-side double-patty twin burger and colossal Evangelion cheese burger with roughly a week’s worth of meat. The chain’s newest offering reimagines the savory Japanese crepe okonomiyaki as a burger.
At the entrance to Sunshine Street, overlooking one of the busiest intersections in Tokyo’s Ikebukuro shopping district, sits an innocent-looking LOTTERIA restaurant. The burger chain boasts most of your standard fast food fare: cheeseburgers, fries, desserts, and soft drinks. However, they recently hired a blood-curdling new worker at their store.
In preparation for Sadako 3D2, the sequel to last year’s horror hit based off of the cult-classic movie, Ringu (known as The Ring in the West), Sadako emerged from the TV and earned a place as honorary manager of the burger joint!
Mr. Sato’s love of hamburgers and ramen noodles is perhaps known by thousands of people across the world. But what if we put bun and noodle together and served them up in an enticing tower of excess? We decided to put his love to the test by pimping out the new Lotteria Ramen Burger with an extra 10 servings of noodles. Because we’re nice like that.
So who will win, man or beastly carbohydrate? Will the burger ultimately contribute to its own demise by giving Mr. Sato the carbs he needs to complete the challenge? Or will they tire him out with a good old-fashioned belly bloat? We’ve got the photos and video of their tryst inside.
Fast food chain Lotteria has brought us some unusual burgers in the past. But none will compare to their next creation: the ramen burger. It’s a historical first for the franchise, and they’re going all out with the offering, developing the recipe with famous noodle restaurant chain Menya Musashi, and including special details like disposable chopsticks, soup, and an option for kaedama (a second serving of noodles), just like the ones you get at an authentic noodle joint.
DVD release of Evangelion: 3.33 Brings Us a Q Burger, a Spear of Longinus, and the Chance to Win a Life-Size Rei Doll
- Oona McGee
Apr 22, 2013
April 24 is a special day for Evangelion fans, with the DVD and Blu-ray release of the 2012 movie Evangelion 3.0. To commemorate this exciting event, popular burger chain Lotteria is offering up a nine-level monster cheeseburger that cleverly plays on the “Q “ in the Japanese part of the home release title: Evangelion: New Movie Edition Q (Q sounds like kyuu, which is nine in Japanese) and the English part of the home release title: Evangelion 3.33 (3+3+3=9). Cheeky puns with buns! While the burger looks like something only Mr. Sato would eat nine of, the free present with purchase and the chance to win a 158cm-tall Rei doll has us very excited.
I think we’re gonna need a bigger bun.
Japanese fast food chain Lotteria, home to the mountain of melted cheese that was our own 30-patty cheeseburger tower, announced yesterday that it will be providing diners with an altogether larger eating experience as of February 22. The above burgers are part of the chain’s “hamidashi” (meaning to jut or hang out over the sides) range, but we’re affectionately dubbing them the “hangover” series.
- Karen Bremer Masuda
Oct 19, 2012
Major Japanese fast food burger chain Lotteria is celebrating its 40th Anniversary this year. In commemoration, they have brought back the infamous Tower Cheese Burger, five beef patties with five cheese slices, and introduced a five layered shrimp patty burger— each for only 500 yen (about $6.25 US) !
Sounds like great value for anyone with a carnivorous appetite, and, in case five patties sounds too overwhelming, you can also knock the tower down to three or four. Either way, they stack ‘em high! …or they try, at least…
As you can probably tell from the picture above, we recently found out that reality isn’t always what the advertisements make it out to be. Is this supposed to be a lesson in facing up to the truth? Read More
- Master Blaster
Oct 5, 2012
Japanese fast food chain Lotteria is celebrating its 40th anniversary by bringing back the Tower Cheeseburger! Yes, the Tower Cheeseburger is nothing new: RocketNews24 has reported on it before and, of course, made an ungodly sized burger out of it (pictured above).
Worry not though, as Lotteria has a lot more in store for its big 4-0. For starters, the price of their 5-storey (five beef patties and five cheese slices) Tower Cheeseburger this year will cost a measly 500 yen! (US$6)
Every day on my way to work, I pass one of the many outlets of fast-food giant Lotteria. Usually, I grab a cup of coffee there and drink it as I head to the office, but this morning something new caught my eye.
They’re selling Matsusaka Beef hamburgers? Hamburgers made from one of the best quality meats in Japan, famous for its exquisite marbling? But at 1800 yen (about $23), that’s a pretty steep price tag for a fast-food burger… Will it be worth it?
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