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2013 Lucky Bag Fail Update: A Happy Ending! (Brought to you by Acer)

Jan 21, 2013 by Michelle
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You might recognize this beaming face standing in front of the Shibuya Apple store, deliriously waving a t-shirt in the air. After standing in line and living on the streets for eight days in a quest for a lucky bag containing a MacBook Air, our hero was disappointed to find that his efforts were fruitless; the best item in the lucky bag he received was an iPod nano and a grey t-shirt.

Disappointed and exhausted, he consoled himself, sighing, “I like the Acer that I already have and I probably wouldn’t have been able to figure out how to use a MacBook Air…” He trudged home, defeated and MacBook Airless.

But this story has a happy ending! Here is our hero’s account of the events that transpired after his epic 2013 Apple lucky bag fail:

Jan 11, 2013 by Michelle
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Our reporter, Mr. Tashiro, is a man of great patience. He waited in front of the Shibuya Apple Store from December 25th until January 2nd in order to be the first one in line to purchase the 2013 Apple fukubukoro. Also known as “lucky bags”, fukubukuro are bags filled with mystery items that are sold at a fixed price at the beginning of each year. It’s a clever way for stores to get rid of excess merchandise, but if you’re one of the lucky ones, you’ll score a great deal on items that far exceed the price you paid.

Hoping to score a MacBook Air for 33,000 yen (US $377 and the price of this year’s Apple fukubukoro), Mr. Tashiro spent eight freezing days in front of the Apple store and gave up his Christmas and New Year’s for a chance to snag a grand prize lucky bag.

Dec 10, 2012 by Master Blaster
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An annual custom across Japan is the sale of fukubukuro (lucky bags), which are huge bags of assorted products from a store usually hidden from the buyer’s sight until purchase. Surprises can range from Apple goods to children’s clothing to kitchenware.

Although it’s a really fun idea in theory, many are uncomfortable putting their purchasing power in the hands of lady luck when they can just choose what they want. Others point out that while the total cost of items is a bargain, much of what you get are things you really don’t want.

Village Vanguard, a chain of stores known in Japan for their counter-culture merchandise such as “Homo” figurines, came up with a novel way of remedying lucky bag blues with their line-up of “unlucky bags” which ensure disappointment. It’s a brilliant idea considering when you buy into an unlucky bag, your luck can only improve from there.

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