I subscribe to a handful of beauty gurus on YouTube, and the moment Frozen turned out to be such a mega hit, I knew I had to brace myself for a rush of Elsa-inspired makeovers taking over my subscription list. True enough, the Elsa-themed tutorial videos came in like a wrecking ball and suddenly my YouTube feed was flooded with women sporting blonde braids and smokey purple eyelids.
The thing about these makeup tutorials is that many of these YouTube beauty gurus have a rather extensive collection of makeup palettes and tools, so they can easily create different looks, but the average person might not own products in all the colors required to replicate Elsa’s look. That, was until e.l.f. launched their Disney Elsa makeup series that provided the full package at affordable prices. Check out the lineup after the break!