makeup

Japanese makeup artist transforms female TV personality into Ryuk from Death Note【Video】

There’s even a surprise appearance by an apple-pen.

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New Sailor Moon blush and brushes will have you yelling out “Moon Prism Power Makeup!” 

Is it too early to start making a Christmas wish list?

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New Japanese video chat program adds digital makeup to the faces of female telecommuters 【Video】

Shiseido now has a cosmetics-free way to change your appearance.

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Cosplayer reveals secrets behind her awesome transformation into Lightning from Final Fantasy

From the wig to the makeup and even the elaborate costume, these eye-opening video tutorials will help improve any type of cosplay.

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The power of makeup shows a daring transformation【Video】

Why worry about surgery scars when you can just make(up) your worries away?

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In the name of your lips, Sailor Moon communicators will protect you!

They won’t help you talk with other Sailor Senshi, but your lips will look and feel fantastic.

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Japan’s new Pokémon cosmetics will have you looking pretty in Pika

Female Pikachu takes center stage in promoting new line of makeup created with Japanese fashion brand.

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Kailijumei’s line of color-changing, flower lipsticks are all the rage now across the world

This Chinese lipstick is so beautiful in its design that you won’t want to use it on yourself.

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Korean makeup artist transforms herself into Taylor Swift in mind-blowing makeup tutorial 【Video】

Would the real Taylor Swift please stand up?

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The eyes have it — do Japanese girls’ makeup skills hinge on one essential feature?

Japanese makeup aficionados are all about the eyes, but do they really make such a big difference to your look? Let’s see what Twitter says!

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Japanese cosmetics company’s eight-model video has one big secret【Video】

Just how versatile is Shiseido’s makeup? Watch and see.

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Japanese cosmetic artist posts photo with only half her face made up, internet freaks out【Pics】

“Oh my god, it’s like she’s two people at once!”

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“Is that the real Scarlett Johannson?” Japanese makeup goddess Zawachin amazes yet again

We’ve seen Twitter celebrity Zawachin work her makeup magic before to transform into pretty much any ethnicity or gender. She’s turned into AKB48 members, all the members of Japanese boy band Arashi, and love-them-or-love-to-hate-them British boy band One Direction.

And for Halloween, Zawachin has been blowing netizens’ minds with her pitch-perfect Avengers Black Widow costume. Some are claiming it’s the actual Scarlett Johansson in disguise, but we have the pictures to prove otherwise.

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Carry a cute kitten in your handbag with the adorably soft kitten pouch!

While tiny dogs don’t mind being ferried about in designer handbags, cats would rather scratch our arms off than let us take them outside the front door. Cat owners have suffered for too long, going about their lives outside without the company of their feline companions, but now there’s a clever way for us to carry a cute kitten around in our bags and keep our arms at the same time, with the adorably realistic cat pouch from Felissimo.

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300 yen gets you all-you-can-apply Chanel makeup at unusual Tokyo lounge for women

Makeup is big business in Japan, where there’s almost a cultural obsession with the stuff. But the demand for makeup and beauty products also means, through the magic of capitalism, that it also tends to be a lot more expensive out here than in, say, the US. I’ve personally never purchased or used makeup, outside of, obviously, those Halloween Rocky Horror Picture Show events, so I couldn’t tell you exactly how much the average woman in Japan spends on makeup, but it’s gotta be somewhere in the ballpark of, hmm, approximately their entire paycheck every month.

Luckily, there appears to be a “lounge” in Tokyo’s Shinjuku neighborhood that is sympathetic to the thorough wallet-denting women must endure in the pursuit of beauty, offering all-you-can-apply Chanel makeup at just 300 yen (US$2.50) an hour. A service with “all-you-can-(verb)” in the description? You bet we went to check it out!

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Pretty Princess Sato: Our hero gets his makeup done by a pro, brings all the boys to the yard

We love our Mr. Sato. He’s the perfect combination of crazy, silly, and reckless — kind of like a Bugs Bunny that smokes! He’s also not exactly the youngest writer on the staff and is no stranger to being called “ugly” by cruel Japanese commenters. And Mr. Sato seems to have embraced this designation, even calling himself ugly at times.

Obviously, we completely disagree, but who listens to us? Certainly not Mr. Sato! Instead, he went out and found a professional makeup artist to do him up pretty before heading to a photo booth to see just how much of a pretty, pretty princess he could be. So how did it turn go for him? Read on to find out!

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Maybe she’s born with it, maybe it’s Zero-G: Korean makeup brand tested in zero gravity

While Korea these days tends to have more of a reputation for plastic surgery than skilful makeup application (we reckon Japan’s got that cornered), there are still many who think that Korean women’s makeup skills are kind of out of this world. So this Korean makeup brand decided to shoot a model into zero gravity in order to show just how easy their new “IOPE” foundation palette is to apply.

The results are about as ridiculous as you’re probably expecting, but still somehow totally entertaining…

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Girls, drink all you want! “Hangover Makeup” is in!

I think most adult women have experienced those times when, following a great night out drinking with friends then coming home and falling asleep, they wake up to see their face all smudged and messed up because they forgot to take their makeup off. But that apparently doesn’t matter anymore, because the “hangover girl” style has become the newest trend in Japan.

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How have Russian beauty trends changed over the last hundred years?【Video】

Cut Video’s 100 Years of Beauty series has been updated with a new video focusing on Russian beauty trends. In the popular video series, we see one model transformed by a team of makeup artists into a woman representing different historical eras from the 1910s to the 2010s, all set to a great soundtrack.

It’s not just fun to see how makeup and hair trends have changed through the ages, it also serves as a lens through which to look and learn about a society at different periods in its history. The social conditions of a country are reflected in its people and the trends of the time, and Russia is particularly interesting due to its wildly fluctuating political situation which led to big changes from decade to decade.

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e.l.f. Cosmetics delights Frozen fans with an Elsa makeover in a book

I subscribe to a handful of beauty gurus on YouTube, and the moment Frozen turned out to be such a mega hit, I knew I had to brace myself for a rush of Elsa-inspired makeovers taking over my subscription list. True enough, the Elsa-themed tutorial videos came in like a wrecking ball and suddenly my YouTube feed was flooded with women sporting blonde braids and smokey purple eyelids.

The thing about these makeup tutorials is that many of these YouTube beauty gurus have a rather extensive collection of makeup palettes and tools, so they can easily create different looks, but the average person might not own products in all the colors required to replicate Elsa’s look. That, was until e.l.f. launched their Disney Elsa makeup series that provided the full package at affordable prices. Check out the lineup after the break!

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