If you’re into Japanese fashion, makeup or hair styling, you ought to be acquainted with the word “dokumo”. An abbreviation for dokusha moderu, which literally means “reader model”, dokumo is a term for amateur models who usually have full-time jobs aside from their occasional modelling stints. Many popular fashion icons, models and artists including Tsubasa Masuwaka and the sensational Kyary Pamyu Pamyu were dokumo before they made a name for themselves.
Japanese fashion magazines often feature dokumo from all walks of life, and some of the more popular dokumo even attain a celebrity-like status and have fans gushing over them online and in real life. One of the hottest dokumo of the moment representing the young, fashionable generation from Harajuku is this doe-eyed 19-year-old, Batusing Takaaki, who has over 14,000 followers on Twitter! Witness the reason for his popularity after the jump!