Even if a movie or TV series has elements that give it a broad international appeal, different countries might take very different approaches in marketing it. For example, Disney’s Big Hero 6 had a pretty even mix of exciting and heart-warming scenes, but as we looked at before, U.S. ads emphasized the former, while in Japan Disney relied on the latter to fill theater seats.
Now, we’re seeing that phenomenon running in the other direction. Classic anime Doraemon just got picked up for a second season in the U.S., set to start on June 15. But while in Japan the titular blue robot cat is seen by many as a symbol of relaxed family programming, some American commercials are portraying him as an action star.
Oh, sorry, we meant to say they’re portraying him as an ACTION! ACTION! ACTION! ACTION! star.