marketing

Maker of Hello Kitty under investigation by EU Commission for breaching antitrust laws

That’s what you get for trying to be the alpha kitty!

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Coca-Cola releases five new gorgeous limited-edition bottles in Japan

Each of the locally-themed designs will be limited for sale in different regions of the country.

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Wonder Woman gets the girly heroine treatment in Japan — and fans are not happy!

Warner Brothers Japan’s ad campaign for the new Wonder Woman movie sparks controversy on the Japanese Internet.

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Sexy Japanese woman makes jaws drop in new commercial for local web design company 【Video】

The popular gravure idol causes a stir by bathing naked in an onsen hot spring and moaning while her nipples are squirted with a water gun.

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Donald Trump fronts Twitter ads on Japan’s rail network【Photos】

Written entirely in Japanese and without any English text, foreign visitors are wondering what on earth these ads mean.

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Yu-Gi-Oh! outbreak turns heads in Shibuya

Because nothing catches people’s attention like a crowd of spiky-haired students strutting around en masse.

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Japan’s hip-hop dancing granny shows off her moves in new “Rice Dance” video

There’s no better way to promote the nation’s rice crops than with a grandmother and two girls in kimono dancing at famous landmarks around Tokyo.

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SoftBank finally unveils new ads featuring Justin Bieber speaking Japanese【Video】

The singer rubs shoulders with some of SoftBank’s finest stars while dressed as a student in Japanese school uniform.

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McDonald’s releases new “Yakki” burger based on a popular Japanese meal

There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release.

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J-pop idol group gives us a lesson in iconic Japanese high school girl poses【Video】

Do you know the names of all these Japanese photo poses that have appeared over the years?
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Japan’s onsen amusement park begins crowdfunding campaign with awesome returns for investors

The Mayor of Beppu is delivering on his promise of a hot spring amusement park with tickets, fireworks and home-delivered onsen water for patrons.

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Starbucks teams up with Japanese clothing brand to create stylish new contactless payment system

Check out how the cool crowd orders coffee at Starbucks in Japan.

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Coca-Cola Japan releases milk tea with cherry and sakura blossom flavours for spring

Find out what this limited-edition beverage tastes like after the break!

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Japanese “nose-gargling” advertisement attracts attention on Tokyo’s trains

Passengers say they’ve been trying to hold in their laughter after laying eyes on this unforgettable image.

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Starbucks Japan releases Matcha White Chocolate Frappuccino

The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today.

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Japanese mayor responds to public after “spamusement park” onsen video reaches 1 million views

The mayor who pledged to create an onsen amusement park if his video received a million views now has another message for the public.

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Piko Taro’s PPAP gets a South Korean makeover in ad for fast food chain Lotteria

This crazy parody of the original video clip centres around the length of this man’s cheesy stick.

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Japan set to receive amazing ribbon bow Coca-Cola bottles for Christmas this year【Video】

The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement!

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Report: Anime Industry Up 12% in 2015

Industry market value estimated at 1.83 trillion yen

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Net users half-amused, half-irked by images of Godzilla selling various Japanese products

Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!

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