marketing

Cosplayers celebrate World Cosplay Summit by starring in sunscreen ads for Shiseido

It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.

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Japanese boy band members surprise fans by dressing up as high school girls

It’s hard to believe that these cute young schoolgirls are actually men.

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Japanese artists fall in love with new chocolate…for its anime-friendly packaging 【Photos】

From Sailor Moon to Pokémon and even the cast of Final Fantasy XV, this chocolate box is proving to be the perfect canvas for all sorts of different characters.

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New anime film from former Studio Ghibli director takes over ads and packaging at the supermarket

Characters from Mary and the Witch’s Flower team up with prominent brands for a spectacular promotional campaign.

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McDonald’s now has a Calpis McShake on the menu in Japan

One of Japan’s most distinctive flavours is blended into a McDonald’s milkshake for a limited time.

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Maker of Hello Kitty under investigation by EU Commission for breaching antitrust laws

That’s what you get for trying to be the alpha kitty!

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Coca-Cola releases five new gorgeous limited-edition bottles in Japan

Each of the locally-themed designs will be limited for sale in different regions of the country.

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Wonder Woman gets the girly heroine treatment in Japan — and fans are not happy!

Warner Brothers Japan’s ad campaign for the new Wonder Woman movie sparks controversy on the Japanese Internet.

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Sexy Japanese woman makes jaws drop in new commercial for local web design company 【Video】

The popular gravure idol causes a stir by bathing naked in an onsen hot spring and moaning while her nipples are squirted with a water gun.

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Donald Trump fronts Twitter ads on Japan’s rail network【Photos】

Written entirely in Japanese and without any English text, foreign visitors are wondering what on earth these ads mean.

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Yu-Gi-Oh! outbreak turns heads in Shibuya

Because nothing catches people’s attention like a crowd of spiky-haired students strutting around en masse.

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Japan’s hip-hop dancing granny shows off her moves in new “Rice Dance” video

There’s no better way to promote the nation’s rice crops than with a grandmother and two girls in kimono dancing at famous landmarks around Tokyo.

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SoftBank finally unveils new ads featuring Justin Bieber speaking Japanese【Video】

The singer rubs shoulders with some of SoftBank’s finest stars while dressed as a student in Japanese school uniform.

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McDonald’s releases new “Yakki” burger based on a popular Japanese meal

There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release.

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J-pop idol group gives us a lesson in iconic Japanese high school girl poses【Video】

Do you know the names of all these Japanese photo poses that have appeared over the years?
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Japan’s onsen amusement park begins crowdfunding campaign with awesome returns for investors

The Mayor of Beppu is delivering on his promise of a hot spring amusement park with tickets, fireworks and home-delivered onsen water for patrons.

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Starbucks teams up with Japanese clothing brand to create stylish new contactless payment system

Check out how the cool crowd orders coffee at Starbucks in Japan.

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Coca-Cola Japan releases milk tea with cherry and sakura blossom flavours for spring

Find out what this limited-edition beverage tastes like after the break!

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Japanese “nose-gargling” advertisement attracts attention on Tokyo’s trains

Passengers say they’ve been trying to hold in their laughter after laying eyes on this unforgettable image.

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Starbucks Japan releases Matcha White Chocolate Frappuccino

The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today.

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