Industry market value estimated at 1.83 trillion yen
Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!
Now there’s something else to look forward to when opening a tub of ice cream.
They’re calling it the “Watt A Box,” but we think just “Watt???” will suffice.
The question on everyone’s lips was: how fast can Sadako throw?
The gold prize is part of a new campaign that involves searching for clues left by a yellow-suited “Nugget Thief” at stores around the country.
The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.
Who needs a gold medal when there’s a serving of gold fries up for grabs?
The new potato chip varieties are set to change the way we eat breakfast in the mornings.
Get out the tissues because this short ad will make you appreciate family bonds all over again.
While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look…
Even if a movie or TV series has elements that give it a broad international appeal, different countries might take very different approaches in marketing it. For example, Disney’s Big Hero 6 had a pretty even mix of exciting and heart-warming scenes, but as we looked at before, U.S. ads emphasized the former, while in Japan Disney relied on the latter to fill theater seats.
Now, we’re seeing that phenomenon running in the other direction. Classic anime Doraemon just got picked up for a second season in the U.S., set to start on June 15. But while in Japan the titular blue robot cat is seen by many as a symbol of relaxed family programming, some American commercials are portraying him as an action star.
Oh, sorry, we meant to say they’re portraying him as an ACTION! ACTION! ACTION! ACTION! star.
Are you a business owner? Do you have a product or service you’re selling, but aren’t sure how to market it? Is your target demographic pervy weirdos?
Tittygram has your number! For a nominal fee, Tittygram allows you to advertise basically anything you want on the breasts of an attractive, busty woman! Once again, the crossroads of porn and the Internet have yielded a major marketing innovation!
Is it just me or does everyone seem to be going to great pains to propose these days? It’s almost as if nine out of ten proposals I see on my Facebook feed are done either while on an overseas vacation, or completed with the help of a dozens of people and involving some kind of coordinated event.
For the record, I’m not against huge marriage proposals. If it makes the couple happy then it’s the best way it should be done, but on a totally personal level, I think a proposal is an extremely private affair that should be kept between the couple. However, I am a sucker for creative ideas, and sometimes, some really creative proposals do make me wish that I was proposed to in such a memorable manner. Like this three-storey-tall Post-it proposal that was made possible with 250 Post-it “elves”!
McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.
That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.
It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and now the humble cash machine gets an eye-grabbing makeover in the interest of LGBTQ inclusivity.
There’s a lot to be seen and learned from your car seat while driving on the roads around Japan. While cat-patterned tail-lights, unique modes of communication and building your own Batman bike are some of the more obvious ways to get noticed, there are also more subtle yet equally effective ways to create an impact in traffic, and do a bit of advertising while you’re at it!
Great business people are often described as being so skilled in their field that they ‘could sell ice to an Inuit.” Li Yuanhao, a student of Southwest University in Chongqing, China may have put a new spin on the saying by successfully selling sanitary napkins exclusively to male freshmen students. If the first two days alone Li’s business pulled in 600 yuan in profits (US$108) and future sales projections are looking good.
So, how’d he do it? We assure you it has nothing to do with cross dressing this time.
As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.
The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.