marketing

Japanese mayor responds to public after “spamusement park” onsen video reaches 1 million views

The mayor who pledged to create an onsen amusement park if his video received a million views now has another message for the public.

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Piko Taro’s PPAP gets a South Korean makeover in ad for fast food chain Lotteria

This crazy parody of the original video clip centres around the length of this man’s cheesy stick.

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Japan set to receive amazing ribbon bow Coca-Cola bottles for Christmas this year【Video】

The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement!

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Report: Anime Industry Up 12% in 2015

Industry market value estimated at 1.83 trillion yen

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Net users half-amused, half-irked by images of Godzilla selling various Japanese products

Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!

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Häagen-Dazs Japan creates “Heart Hunting Campaign” with 11 different hearts hiding in ice creams

Now there’s something else to look forward to when opening a tub of ice cream.

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“Flying Sumo Wrestler” performs sumo moves mid-air while hurtling towards earth at high speed

Can a skydiving sumo wrestler complete the ring-entering ceremony mid-air with a “gyojisumo referee by his side?

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KFC India releases box of chicken that lets you charge your smartphone while you eat 【Video】

They’re calling it the “Watt A Box,” but we think just “Watt???” will suffice.

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Sadako vs Kayako take to the field as they open baseball game in Hokkaido

The question on everyone’s lips was: how fast can Sadako throw?

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McDonald’s Japan offers customers the chance to win a chicken nugget made from 18-karat gold

The gold prize is part of a new campaign that involves searching for clues left by a yellow-suited “Nugget Thief” at stores around the country.

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New “Sleep Water” from Coca Cola Japan promises to help you drift off, wake up refreshed

The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.

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McDonald’s Japan offers customers chance to win gold fries

Who needs a gold medal when there’s a serving of gold fries up for grabs?

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Toast and milk “breakfast” potato chip flavours set to debut in Japan this month

The new potato chip varieties are set to change the way we eat breakfast in the mornings.

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Emotional video explores the gap between ideals and reality for working mothers in Japan【Video】

Get out the tissues because this short ad will make you appreciate family bonds all over again.

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Tarantino’s The Hateful Eight gets a “lame” Japanese promo poster treatment

While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look

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American marketing turns anime’s Doraemon into an ACTION! ACTION! ACTION! ACTION! star

Even if a movie or TV series has elements that give it a broad international appeal, different countries might take very different approaches in marketing it. For example, Disney’s Big Hero 6 had a pretty even mix of exciting and heart-warming scenes, but as we looked at before, U.S. ads emphasized the former, while in Japan Disney relied on the latter to fill theater seats.

Now, we’re seeing that phenomenon running in the other direction. Classic anime Doraemon just got picked up for a second season in the U.S., set to start on June 15. But while in Japan the titular blue robot cat is seen by many as a symbol of relaxed family programming, some American commercials are portraying him as an action star.

Oh, sorry, we meant to say they’re portraying him as an ACTION! ACTION! ACTION! ACTION! star.

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New service lets you advertise on women’s breasts in four languages

Are you a business owner? Do you have a product or service you’re selling, but aren’t sure how to market it? Is your target demographic pervy weirdos?

Tittygram has your number! For a nominal fee, Tittygram allows you to advertise basically anything you want on the breasts of an attractive, busty woman! Once again, the crossroads of porn and the Internet have yielded a major marketing innovation!

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Possibly the biggest ever marriage proposal made with Post-it notes!

Is it just me or does everyone seem to be going to great pains to propose these days? It’s almost as if nine out of ten proposals I see on my Facebook feed are done either while on an overseas vacation, or completed with the help of a dozens of people and involving some kind of coordinated event.

For the record, I’m not against huge marriage proposals. If it makes the couple happy then it’s the best way it should be done, but on a totally personal level, I think a proposal is an extremely private affair that should be kept between the couple. However, I am a sucker for creative ideas, and sometimes, some really creative proposals do make me wish that I was proposed to in such a memorable manner. Like this three-storey-tall Post-it proposal that was made possible with 250 Post-it “elves”!

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New McDonald’s commercial grosses out Japan 【Video】

McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.

That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.

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Aussie/Kiwi ATMs come out of the closet as fabulous GayTMs

It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and now the humble cash machine gets an eye-grabbing makeover in the interest of LGBTQ inclusivity.

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