marketing

New “Sleep Water” from Coca Cola Japan promises to help you drift off, wake up refreshed

The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.

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McDonald’s Japan offers customers chance to win gold fries

Who needs a gold medal when there’s a serving of gold fries up for grabs?

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Toast and milk “breakfast” potato chip flavours set to debut in Japan this month

The new potato chip varieties are set to change the way we eat breakfast in the mornings.

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Emotional video explores the gap between ideals and reality for working mothers in Japan【Video】

Get out the tissues because this short ad will make you appreciate family bonds all over again.

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Tarantino’s The Hateful Eight gets a “lame” Japanese promo poster treatment

While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look

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American marketing turns anime’s Doraemon into an ACTION! ACTION! ACTION! ACTION! star

Even if a movie or TV series has elements that give it a broad international appeal, different countries might take very different approaches in marketing it. For example, Disney’s Big Hero 6 had a pretty even mix of exciting and heart-warming scenes, but as we looked at before, U.S. ads emphasized the former, while in Japan Disney relied on the latter to fill theater seats.

Now, we’re seeing that phenomenon running in the other direction. Classic anime Doraemon just got picked up for a second season in the U.S., set to start on June 15. But while in Japan the titular blue robot cat is seen by many as a symbol of relaxed family programming, some American commercials are portraying him as an action star.

Oh, sorry, we meant to say they’re portraying him as an ACTION! ACTION! ACTION! ACTION! star.

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New service lets you advertise on women’s breasts in four languages

Are you a business owner? Do you have a product or service you’re selling, but aren’t sure how to market it? Is your target demographic pervy weirdos?

Tittygram has your number! For a nominal fee, Tittygram allows you to advertise basically anything you want on the breasts of an attractive, busty woman! Once again, the crossroads of porn and the Internet have yielded a major marketing innovation!

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Possibly the biggest ever marriage proposal made with Post-it notes!

Is it just me or does everyone seem to be going to great pains to propose these days? It’s almost as if nine out of ten proposals I see on my Facebook feed are done either while on an overseas vacation, or completed with the help of a dozens of people and involving some kind of coordinated event.

For the record, I’m not against huge marriage proposals. If it makes the couple happy then it’s the best way it should be done, but on a totally personal level, I think a proposal is an extremely private affair that should be kept between the couple. However, I am a sucker for creative ideas, and sometimes, some really creative proposals do make me wish that I was proposed to in such a memorable manner. Like this three-storey-tall Post-it proposal that was made possible with 250 Post-it “elves”!

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New McDonald’s commercial grosses out Japan 【Video】

McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.

That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.

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Aussie/Kiwi ATMs come out of the closet as fabulous GayTMs

It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and now the humble cash machine gets an eye-grabbing makeover in the interest of LGBTQ inclusivity.

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Make your business memorable with a license plate phone number

There’s a lot to be seen and learned from your car seat while driving on the roads around Japan. While cat-patterned tail-lightsunique modes of communication and building your own Batman bike are some of the more obvious ways to get noticed, there are also more subtle yet equally effective ways to create an impact in traffic, and do a bit of advertising while you’re at it!

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Young Chinese entrepreneur tries marketing menstrual pads to men, gets heavy cash flow

Great business people are often described as being so skilled in their field that they ‘could sell ice to an Inuit.” Li Yuanhao, a student of Southwest University in Chongqing, China may have put a new spin on the saying by successfully selling sanitary napkins exclusively to male freshmen students. If the first two days alone Li’s business pulled in 600 yuan in profits (US$108) and future sales projections are looking good.

So, how’d he do it? We assure you it has nothing to do with cross dressing this time.

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Anime Expo stuffs four tons of Nature Valley granola into attendee goodie bags

As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.

The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.

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KFC launches collaboration with soccer star Ronaldo, ensures next generation will be too fat to play

KFC Japan has announced it is getting in on the fast food giant’s tie up with international soccer star Cristiano Ronaldo starting April 28 by offering new menu items at all Japanese stores. Ronaldo’s face may be all over this stuff, but something tells me this kind of fully fried meal doesn’t actually go in his face very often…

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Ultraman’s family and friends join forces to pitch Hawaii for Japanese tourists

Have ever wondered what Japanese superhero Ultraman does to relax after fighting off rubber-suited lobster aliens? Apparently, everyone’s favorite defender of the universe has been vacationing in sunny Hawaii alongside his parents and a few of his mortal enemies-turned-surfing buddies.

The tropical holiday is part of a hilarious campaign by Hawaii’s tourism association to draw Japanese visitors to the islands. Click below to see some surreal pictures of the Ultraman crew lounging by the pool, learning yoga and practicing their hula dance!

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Weirdest collaboration ever? Convenience store + menstruation website = pink bread

Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.

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Oh duck! Giant rubber duck exhibition in Taiwan sparks off massive copyright infringement conflict!


It seems our favorite giant rubber duck is in deep trouble again! Following its deflating experience at Taoyuan, it has risen to the headlines again while visiting Keelung, the last stop of its Taiwan tour. This time around, not only was it put up to the trials of bad weather, a series of marketing and planning hiccups due to miscommunication with the art piece’s creator put the big yellow fellow through a whirlwind of media reports. But what exactly went wrong?

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Taiwanese online game’s Christmas campaign comes with real girls!

It’s the time of the year when shops and online retailers switch to full battle mode, rolling out Christmas promotions and year-end sales to attract customers, showering shoppers with free gifts and lucky dips that tease a chance of winning luxurious prizes such as cars and getaway vacations. This is all great, but a game otaku who spends most of his free time in a virtual world might not care much for a shiny new car…

Now, popular Taiwanese online game, Nu Shen Lian Meng (League of Angels), ups the ante with a chance to win a candlelit dinner date with three of the six lovely real-life “angels” pictured above! More photos of the campaign babes after the jump!

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Pantene Philippines calls out sexism in the workplace with clever ad

A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…

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When it comes to advertising, we can’t fully agree with the saying that “sex sells”, but we can’t deny the fact that a touch of sex appeal in commercials do have an effect in attracting the glances of many. Advertising and packaging featuring alluring ladies have been around since the 19th century, and have on many occasions sparked controversy, deliberately or not.

We’ve seen girls in skimpy outfits modeling for cars, sexy starlets promoting anything from perfume to apparel to even burgers. Just when we thought that such means of provocative advertising can no longer surprise us, some marketing geniuses from Poland gave us the kiss of death with their calendar featuring voluptuous beauties posing with coffins.

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