marketing

Young Chinese entrepreneur tries marketing menstrual pads to men, gets heavy cash flow

Great business people are often described as being so skilled in their field that they ‘could sell ice to an Inuit.” Li Yuanhao, a student of Southwest University in Chongqing, China may have put a new spin on the saying by successfully selling sanitary napkins exclusively to male freshmen students. If the first two days alone Li’s business pulled in 600 yuan in profits (US$108) and future sales projections are looking good.

So, how’d he do it? We assure you it has nothing to do with cross dressing this time.

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Anime Expo stuffs four tons of Nature Valley granola into attendee goodie bags

As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.

The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.

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KFC launches collaboration with soccer star Ronaldo, ensures next generation will be too fat to play

KFC Japan has announced it is getting in on the fast food giant’s tie up with international soccer star Cristiano Ronaldo starting April 28 by offering new menu items at all Japanese stores. Ronaldo’s face may be all over this stuff, but something tells me this kind of fully fried meal doesn’t actually go in his face very often…

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Ultraman’s family and friends join forces to pitch Hawaii for Japanese tourists

Have ever wondered what Japanese superhero Ultraman does to relax after fighting off rubber-suited lobster aliens? Apparently, everyone’s favorite defender of the universe has been vacationing in sunny Hawaii alongside his parents and a few of his mortal enemies-turned-surfing buddies.

The tropical holiday is part of a hilarious campaign by Hawaii’s tourism association to draw Japanese visitors to the islands. Click below to see some surreal pictures of the Ultraman crew lounging by the pool, learning yoga and practicing their hula dance!

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Weirdest collaboration ever? Convenience store + menstruation website = pink bread

Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.

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Oh duck! Giant rubber duck exhibition in Taiwan sparks off massive copyright infringement conflict!


It seems our favorite giant rubber duck is in deep trouble again! Following its deflating experience at Taoyuan, it has risen to the headlines again while visiting Keelung, the last stop of its Taiwan tour. This time around, not only was it put up to the trials of bad weather, a series of marketing and planning hiccups due to miscommunication with the art piece’s creator put the big yellow fellow through a whirlwind of media reports. But what exactly went wrong?

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Taiwanese online game’s Christmas campaign comes with real girls!

It’s the time of the year when shops and online retailers switch to full battle mode, rolling out Christmas promotions and year-end sales to attract customers, showering shoppers with free gifts and lucky dips that tease a chance of winning luxurious prizes such as cars and getaway vacations. This is all great, but a game otaku who spends most of his free time in a virtual world might not care much for a shiny new car…

Now, popular Taiwanese online game, Nu Shen Lian Meng (League of Angels), ups the ante with a chance to win a candlelit dinner date with three of the six lovely real-life “angels” pictured above! More photos of the campaign babes after the jump!

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Pantene Philippines calls out sexism in the workplace with clever ad

A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…

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When it comes to advertising, we can’t fully agree with the saying that “sex sells”, but we can’t deny the fact that a touch of sex appeal in commercials do have an effect in attracting the glances of many. Advertising and packaging featuring alluring ladies have been around since the 19th century, and have on many occasions sparked controversy, deliberately or not.

We’ve seen girls in skimpy outfits modeling for cars, sexy starlets promoting anything from perfume to apparel to even burgers. Just when we thought that such means of provocative advertising can no longer surprise us, some marketing geniuses from Poland gave us the kiss of death with their calendar featuring voluptuous beauties posing with coffins.

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Weird toothpaste mascot is a big hit with women in Japan

A recent appearance by a new mascot in Tokyo’s Shibuya ward saw young women flocking to take commemorative pictures. When our reporter encountered the mascot, officially named “Mr. T Stain,” women were following it around with squeals of delight, making the surrounding men extremely jealous. But why is Mr. T Stain, who could be in the running for weirdest mascot, so popular with the ladies? It has something to do with a toothpaste commercial featuring a very eccentric pop star.

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“Share a Coke” arrives in Spain! First Coca-Cola campaign in 60 years

The Coca-Cola Company recently launched a branding campaign in Spain, allowing consumers to personalize a Coca-Cola can or bottle with their name on it.

The global brand has achieved numerous marketing successes over the years, so it’s no surprise that the campaign received overwhelming response in just a couple of days. In fact, this award-winning “Share a Coke” campaign has been launched in several countries including Denmark, Australia, France and the UK, so some of you lucky people out there might already own one of those shiny red cans with your name on it. Nothing new, you might think, but there is a little twist behind the scenes this time.

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Fun Facts About Pocket Tissue Advertisements in Japan

If you’ve ever visited a big city in Japan, you’re sure to have seen a bored looking 20-somethings passing out free tissues with colorful advertisements inserted into them. Upon receiving these pocket tissue advertisements, you probably thought, “Hey, cool, free tissues,” and continued on your way. But pocket tissue advertisements have been around in Japan for over 40 years now, and are a surprisingly effective form of advertising. Let’s take a look at some fun facts about this unique marketing strategy in Japan.

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An Interview With the Makers of Fake Pubic Hair

It’s not often that a product hits the web and immediately gets thousands of retweets, but with a name like “Pubic Hair Stickers“, you really can’t help but be intrigued. The makers of this hot new item are Mekomeko Club, a mysterious duo consisting of an art school student (Mashiimi) and a businesswoman (Oshiri Genki/Healthy Butt), and website Excite was lucky enough to score an interview to ask what inspired them to create sticky little short and curlies. Read More

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