If you’ve ever visited a big city in Japan, you’re sure to have seen a bored looking 20-somethings passing out free tissues with colorful advertisements inserted into them. Upon receiving these pocket tissue advertisements, you probably thought, “Hey, cool, free tissues,” and continued on your way. But pocket tissue advertisements have been around in Japan for over 40 years now, and are a surprisingly effective form of advertising. Let’s take a look at some fun facts about this unique marketing strategy in Japan.
marketing
Japan- (advertisement • advertising • marketing • pocket tissues • Uchiwa)
It’s not often that a product hits the web and immediately gets thousands of retweets, but with a name like “Pubic Hair Stickers“, you really can’t help but be intrigued. The makers of this hot new item are Mekomeko Club, a mysterious duo consisting of an art school student (Mashiimi) and a businesswoman (Oshiri Genki/Healthy Butt), and website Excite was lucky enough to score an interview to ask what inspired them to create sticky little short and curlies. Read More
Japan- (art • gift ideas • marketing • mekomeko club • pubic hair stickers • weird)
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Philip Kendall
Writer / Translator Hailing from Liverpool in the UK, Philip Kendall made Japan his second home in the summer of 2006 after dolefully abandoning his childhood dream of becoming a ghost buster.
Steven Simonitch
Writer/Translator Though a native of the San Francisco Bay Area, Steven currently resides in Nagano, Japan, where he is known by the old lady at the supermarket as “the white guy who always buys 2 packs of natto.
Master Blaster
Writer / Translator Master Blaster is the two-man translating team of Steven Le Blanc and Masami M.
Kay
Writer / Translator Kay is a native Japanese who has lived in Honolulu, Hawaii and Los Angeles, California. She currently resides in Tokyo and enjoys writing about a wide range of topics, including all things cute and glamorous.
Michelle Lynn Dinh
Writer / Translator Originally from California, Michelle is currently working as an assistant English teacher on the tiny island of Chiburi in Shimane prefecture.
Jessica Ocheltree
Writer / Translator Jessica Ocheltree is a freelance writer and editor living in the exciting, interesting and sometimes perplexing city of Tokyo.
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