More marshmallow girls, but will we be calling them marshmallows for much longer?!

Recently, in what we might call the ‘marshmallow movement’, we’ve seen chubby girls start to shed some of their stigma in Japan. A chubby Japanese idol group has already arrived on the scene, and now we can also introduce a dedicated plus-size magazine. And as if marshmallows weren’t enough, they’re apparently also pushing for a new, and rather creative, label.

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