Mascots

Fukushima Corporation unveils new mascot with an unfortunate (but hilarious) name

Meet the newest mascot at Fukushima Industries! This cute, winged egg is the perfect face for a company that manufactures the kind of industrial refrigerators, blast chillers, freezers and refrigerated showcases that you might find in a restaurant or a supermarket.

The name they chose for this little egghead, though, probably needed a bit more work…

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Green men pitching trouser tents and hat-wearing horses: the mascots of Japan

Japan’s mascot obsession is known by those even marginally familiar with the country’s culture. Characters like Hello Kitty and her signature silhouette are recognized in countries across the globe, and thanks to the wonders of the internet we’re able to learn more about other cultures than ever before. But something I find that many people don’t realize about Japan is the sheer breadth of things that get their own mascots. Take, for instance, Japanese prefectures.

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