They’re billed as “five-star” hamburgers, but can these two new offerings help return McDonald’s to its former glory in Japan?
McDonald’s celebrates launch of humongous burger with teeny tiny toys.
The internet has gone gaga for these Doraemon-cosplaying felines.
McDonald’s new “Camembert Teritama” burger has hit Japan, so our writers offered up their cast-iron stomachs for a taste test!
There’s no denying McDonald’s Japan has had rough time these past few years, with incidents like the spoiled meat scandal contributing to declining sales. To complicate matters further, some of the fast food chain’s campaigns and initiatives, like the sudden removal of menus from its counters (which have since been reinstated), have been met with confusion if not outright anger from Japanese customers. Now, it seems McDonald’s has captured the Japanese Internet’s attention again with what could well be their strangest campaign ever.
McDonald’s Japan will be releasing a new line of “affordably priced” burgers on October 26. And while that’s all fine and well, it’s their special one-day promotion in which they’ll be giving away these new burgers for free that has been raising eyebrows due to its bizarre catch.
McDonald’s Japan has been kind of hit and miss with its strategies in the last couple of years. And just when they start doing a few things REALLY right (complimentary socks and free smiles!) they come up with another concoction that’s got netizens dry-heaving.
This time, the offending item is the “healthy” chicken veggie patty burger, aka the “Mogumogu Mac” (mogumogu is an onomatopoeia that means chewing), which is designed specifically for kids.
McDonald’s hasn’t been doing so well in Japan for a while now, but they’re still plugging away at the Japanese market, trying to stay popular in a country that has plenty of burger chains of its own, and without any of those awkward food scandals at that.
It seems their latest gimmick – giving away free stripy socks akin to those Ronald McDonald wears – is doing more to win over customers than any of the special creations they’ve previously tried to use as bait, however…
Most anywhere in the world you go, you’re likely to find the familiar golden arches somewhere nearby. For foreigners living in Japan, McDonald’s can provide a quick and inexpensive taste of home, while at the same time giving more adventurous eaters new and exciting twists on the classic McD’s taste with seasonal treats like the pink sakura or black squid-ink burgers. Currently, the chain is offering up some Hawaiian-themed eats, like its barbeque pork burger, banana milkshake, and mixed berry pancakes.
When the craving for pancakes strikes, McDonald’s might not be the first place to come to mind, but Japanese netizens have been pleasantly surprised at just how good the Hawaiian pancakes actually are.
Much like the rest of the world, fast food in Japan is a war of franchises trying to one-up the other. When McDonald’s announced it was getting rid of large-sized fries, Lotteria announced they’d give customers “whatever size they wanted.” When McDonald’s was struggling with the morning crowd, Mos Burger seized the opportunity to strike by offering a traditional Japanese breakfast.
Now that Mister Donut has upped the ante by rolling out a strawberry-chocolate-marshmallow pizza, McDonald’s has answered back with its new strawberry whipped cream donut and shortcake. Who will emerge the victor? Well, so far, it’s looking pretty one-sided.
As part of their World Mac Hawaii campaign, McDonald’s Japan will be serving up island-inspired burgers and desserts starting February 10. With flavors taking a cue from popular Hawaiian main dishes such as kalua pork and the famous loco moco, and desserts featuring a tropical flare, these new menu items are sure to put a little sunshine in your cold, snowy Japanese winter.
This summer, consumers in Japan were shocked by the news of “Chickengate”, the Chinese food scandal that revealed a dirty secret behind our favorite Chicken McNuggets. Since then, McDonald’s Japan has tried to win back customers with Tofu McNuggets, and more recently introduced the “Hiru Mac” or “Lunchtime Mac” to encourage patrons to come for lunch and enjoy great discounted prices.
But, the public still worries about where the chicken is coming from. The sales of McNuggets haven’t recovered since McDonald’s Japan revealed that the chicken comes from Thailand, so they’re trying a new tactic of…giving away free Chicken McNuggets.
This year, the sakura cherry blossoms are scheduled to start appearing in Japan as early as March 20 and will slowly move their way north as the country begins to thaw after a particularly snowy winter. Just one day after the appearance of the actual blossoms, McDonald’s will release a spring-inspired burger that takes a cue from the very sakura that Japan is so famous for. But with a pink-colored bun and sakura mayonnaise sauce, it’s unclear if the odd combination will be as well received as cherry blossoms and beer.
Ah, the good old days! It seems like every generation longs for that time when they were young and all was right with the world. McDonald’s Japan is taking that feeling of nostalgia and cramming it into a hamburger with their freshly announced American Vintage campaign, taking us back in time with 1950’s diner fare, 1970s soul food and 1980s pop culture cuisine.
McDonald’s Japan, oh how we love you! You give us so many delicious, heart-clogging treats like the Idaho burger with a hashbrown nestled in the middle or the Mega Potato stuffed with well over half a pound of fries. Now the world’s most recognized burger chain brings us little fried clusters of potato and cheese to get us through the cold Japanese winter.
We’ve said it before and we’ll say it again: McDonald’s Japan has the best Happy Meal toys. In case you haven’t heard, the fast food chain created Mario toys for their “Happy Set” kids meals and they’re awesome. Lucky for those abroad, Japanese fans of the franchise have already uploaded videos of their McDonald’s Happy Meal Marios (say that five times fast). Take a look at just a few!
Kids nowadays have it rough. Sure, they have the Internet, sophisticated video games, and more electronics than fingers, but their McDonald’s Happy Meal toys are awful. I remember the days when you’d get a quality, hard-plastic toy that would withstand anything your imagination could throw at it. Now it’s half-heartedly put together pieces of garbage that are strewn alongside your mini pouch of fries (or apple slices if your mom isn’t cool). But in Japan, everything is different, especially this Christmas. Not only do you get a toy that blows all other modern day Happy Meal toys out of the water, your entire meal comes in a real cardboard golden arches box, just like old times. Read More
We have all experienced it before. You’re too tired to cook, but also too tired to go sit down at a restaurant. You want a quick meal that takes no effort at all and you want to just veg out on the couch while you eat. Off to the McDonald’s drive-thru you go to order yourself a BigMac meal. You finally make it home, park yourself in front of the TV and peel open the greasy bag only to find that THEY FORGOT YOUR FRIES!!! Exhausted and completely famished, you bitterly bite into your BigMac which somehow doesn’t taste as good without a fry chaser.
But if you are in Japan, you can call up the McDonald’s you ordered your meal from and they will deliver the missing item…for free.
After our recent report on the April 24 release of the McDonald’s hands-free “potato holder,” we headed out and grabbed one for a test run. Available for free with all large-size value sets, these plastic holders are only around for a limited time! But, with no car, how could we possibly do justice to the hands-free design, good for eating-on-the-go? That’s when we spotted our pink mama-chari (mama-chariot, a style of bicycle popular with mums in Japan) leaning against the wall of our driveway. With no shame whatsoever, Minoru, our test rider for the day, popped the plastic potato packet into the drink holder on the bicycle, inserted the large serving of fries and set off for a culinary trip around the block. Would they survive? Or would they fall? And how would our rider hold up?
Your parents do it. Your neighbor does it, too. Even you have probably been guilty of it. We’re talking, of course, about the time honored tradition of eating in the car. We’d like to think that even folks back in the year 1910 were cruising down the road in their Model Ts munching on a salami or whatever they ate back then. To further enable in-car eaters, the drive-thru was invented resulting in cars being infiltrated by wayward French fries dropped while driving. But no more! McDonald’s Japan has created a special “potato holder” that enables drivers to enjoy fries without having to precariously balance them between their knees or take both hands off the wheel.