”Night of Fire?” More like crash of morons.
Mercedes
Global superstars Perfume build upon their impressive resume of advertising tie-ups with the latest commercial for Mercedes-Benz’s new A-Class.
A lot of ’80s-era kids probably entertained the fantasy of meeting their biggest childhood heroes in the flesh at one point or another. And no, we’re not talking about Michael Jordan or other sports stars of the time. We’re talking about someone far less, uh… athletic: Mario.
Of course, had kids met the real-life Mario and/or Luigi depicted in this goofy and sort of frightening Mario x Mercedes collaboration commercial, they probably would have run for their lives and sworn off Nintendo games forever. But, beneath all the ugly prosthetics and hulking physiques of these game heroes come to life, there may have been, at least according to Japanese netizens, some far more approachable real-life athletes.
Nintendo’s business is in dire straights, and has been for three consecutive years. Perhaps that’s why the company let Mercedes-Benz sponsor three new cars into its cartoonish racing game for the Wii U, in the form of a free downloadable content (DLC) package set to release at the end of the month.
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McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful Sailor Moon manhole cover coasters being given out for free by Tokyo tourist center
Is the new Shinkansen Train Desk ticket worth it?
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
New Pikachu plushie cozies up inside ketchup bottle, looks so cute that we could eat him right up
Foreign worker in Japan fends off armed robber with single word, gets no respect from local media
Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community- Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】- Is the new Shinkansen Train Desk ticket worth it?
- More foreign tourists than ever before in history visited Japan last month
There’s a park inside Japan where you can also see Japan inside the park
Japanese convenience store packs a whole bento into an onigiri rice ball
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Kyoto bans tourists from geisha alleys in Gion, with fines for those who don’t follow rules
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Yearly
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
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Is the new Shinkansen Train Desk ticket worth it?
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
The oldest tunnel in Japan is believed to be haunted, and strange things happen when we go there
New Pikachu plushie cozies up inside ketchup bottle, looks so cute that we could eat him right up
Foreign worker in Japan fends off armed robber with single word, gets no respect from local media
The best cosplayers from Day 1 of Summer Comiket 2023【Photos】
Weird Japanese vending machine find of the day: Cream in cans?
What happens to Cup Noodle Mystery Meat when you cook it in a rice cooker?
Our reporter takes her 71-year-old mother to a visual kei concert for the first time
Father and son dissect a gachapon capsule toy machine to show us its magical insides【Video】
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Is Japan’s massive Shizuoka steak sandwich really as delicious as it looks in promo photos?
DIY hydrogen bath kits all the rage in Japan, our reporter unleashes the bubbles for himself
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