Making a recruitment ad for military service is probably one of the hardest sells around. It’s easy to make someone want to buy a cookie. In fact, I want to buy a cookie just after typing that sentence, but motivating someone to put their life on the line takes a whole lot of finesse.
And finesse is what this new recruitment video for the Chinese communist party’s People’s Liberation Army (PLA) has in spades. Clearly intended for a younger audience, some of the hipper aspects of military service such as flying helicopters backwards, firing missiles and ensemble dancing are highlighted in this high-adrenaline three-minute promo video.